Has a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to
Can do the following:
-Plan and execute digital marketing,
-Design, build and maintain social media presence
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
-Collaborate with agencies and other vendor partners
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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