Copywriting & Marketing Communications

Overview

Looking for part-time work (4 hours/day)

at $13.60/hour ($1,196.80/month)

BS Business Management

Last Active

April 22nd, 2024 (5 days ago)

Member Since

March 28th, 2022

Profile Description

WORK EXPERIENCE

SENIOR MARKETING COMMUNICATIONS COORDINATOR, LUX & NYX ST LOUIS, MISSOURI (REMOTE)
Full-time, Aug 2022 - Aug 2023. Part-time Sep 2023 - Present.
- Responsible for the overall marketing strategy and branding for the company.
- Created compelling copy for product pages, landing pages, PR pitches, D2C and B2B email campaigns, presentations, fliers, social media, and other marketing collaterals to effectively communicate brand messaging.
- Managed public relations efforts resulting in product features in top-tier publications such as CN Traveler, Cosmopolitan, Forbes, Good Housekeeping, New York Post, Pure Wow, and more. Successfully booked appearances for Founder appearances in local news like Show Me St. Louis of KSDK and Studio STL of Fox2Now.
- Developed and executed email marketing campaigns augmenting sales.- Created and managed marketing promotions to drive sales and customer loyalty.
- Collaborated with graphic designers to develop compelling marketing materials.
- Contributed to UX improvements to enhance stakeholder experience.
- Provided exceptional customer service ensuring customer satisfaction and retention.
- Coordinated with the warehouse for timely and accurate fulfillment of orders.
- Familiar with Shopify, responsible for setting up product pages, uploading photos, writing copy, managing inventory, creating orders, creating discounts, processing refunds, analyzing data, and other related tasks.
- Monitored sales performance, presents monthly Marketing Reviews.
- Collaborated with cross-functional teams to launch the Pay It Forward campaign, featuring products from woman and minority-owned small businesses, with inspirational founder stories.
- Successfully launched new products and the LN Inclusive Collection, the brand's first-ever unisex line.

COPYWRITER, UPVENTURE MEDIA, SAN JUAN PUERTO RICO (REMOTE)
Part-time, 2023 - Present.
- Crafted compelling and informative copy for articles featuring various products and online websites, following detailed outlines, and conducting in-depth research to provide accurate and insightful reviews.
- Ensured seamless integration of SEO keywords provided in every article written.
- Maintained a keen focus on grammar, spelling, and relevancy, delivering content that is one hundred percent accurate and devoid of fluff, while also ensuring all submissions were completed in a timely manner.
- Wrote articles featured in prominent publications such as Pittsburgh City Paper, The Herald, Humboldt County News, Washington City Paper, and more.

BRAND ASSISTANT II – CAKES, CRACKERS, WAFERS, AND PRETZELS SEGMENT, BAKERY CATEGORY, UNIVERSAL ROBINA CORPORATION PHILIPPINES
Apr 2021- May 2022 
- Works on all brand-building initiatives concerning Bakery segments assigned.
- Looks after the financial health of the segments and their brands.
- Involved in planning and developing new products for Cakes and product relaunches for Crackers by working with various cross-functional teams. Prepared decks and documents related to new product launch presented and routed to top management.
- Planned and implemented the ATL and digital nationwide campaigns Quake
Overload and Cream-O Cake Bar Choco in 2021 and Q1 2022, as well as Club Knots in Q1 2022 in a timely manner.
- Works closely with media and creative partners in the planning, development,
execution, and monitoring of campaigns.
- Rolled out various sampling activities to raise awareness and trial, and
launched bundling activities, both in-store and on e-commerce, to sustain
growth Upgrade to see actual infontum for 2021 NPD Cream-O Cake Bar and Cheesy Knots.
- Closely coordinated with planning to ensure that stocks for SKUs,
including RMs & PMs, are available.
- Prepared monthly flash sales reports to regularly check up on the
sales performance of the segment.
- Exposed to various data sources (Nielsen RTA, Kantar BHT, GUM) as well
as research studies (Idea Screeners, Design Thinking Workshop, TURF, etc.)
for monitoring brand and/or competitor performance, brand health, portfolio
extensions, and other market research needs.

BRAND ASSOCIATE- SNACKS CATEGORY, LIWAYWAY MARKETING CORPORATION PHILIPPINES
Sep 2018- Apr 2021