Current Employment Status:
Hired Full Time on Jan 9, 2022
8 Years of Experience in Google AdWords for Search, Display & Remarketing Network:
- Keyword Research, Campaign Setup, Campaign Audit, Ad Copywriting, Bid Optimization, Keyword Management & Negative Keyword Filtering, Landing Page Testing, Campaign Optimization & Maintenance, Monthly Report Generation
Google Analytics, Google Tag Manager:
- Complete Analytics Setup, AdWords Conversion Tracking and Remarketing Setup, Event Tracking, Google Tag Manager Integration, Call Rail Phone Call Tracking
3 Years of Experience in Local SEO and Offsite Optimization
For 3 years and 4 months, I have been working in the SEO field. I started as an Off-Page SEO Specialist and later on became the Linking and Network Specialist (SEO) in the company, Stanton Web Marketing Solutions, Inc. Apart from the basic SEO optimization, it was one of my responsibilities to analyze various linking approaches to apply in the linking process. This also includes monitoring the link building activity happening for each website. I was also assigned to handle Local SEO Optimization to rank a website locally. The tasks include on-page checking if the website is locally optimized, location targeted keyword research and competition research, set up and maintenance of the Google Places Business listing and the implementation of changes according to the latest Google algorithm.
As an AdWords PPC Specialist for 7 years, I was able to handle Search, Display and Remarketing Networks. I am able to do a complete campaign setup of the AdWords account along with their adgroups and keywords to achieve good quality score. This also includes creating compelling ad copies to achieve a good CTR. I have also done a thorough campaign audit for existing PPC campaigns to see areas for improvement. On the optimization phase, I can do bid optimization and budget estimate to maintain maximum returns. I can also implement keyword management and negative keyword filtering, landing page tests, conversion tracking checks and other best practices to ensure the best result of the campaign and produce more conversions.
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