PPC Manager (Google, Facebook, Instagram)

Overview

Looking for full-time work (6 hours/day)

at $24.00/hour ($3,168.00/month)

Post-graduate degree (Masters, Doctorate, etc.)

Last Active

May 8th, 2024 (11 days ago)

Member Since

May 25th, 2015

Profile Description

SUMMARY

Reliable and results-oriented PPC MANAGER with over 12 years of experience in promoting various brands through online marketing strategies to achieve company goals such as to improve site traffic, increase leads, and increase brand awareness. Responsible, motivated, hardworking and detail-oriented with the ability to multitask effectively. Can work independently with minimal supervision but can also be a team player. Exhibit excellent English verbal and written communication skills. Enthusiastic to improve knowledge in marketing and explore other marketing techniques.

What I Can Do For You: 
-Lead Generation
-Increase Sales
-Drive Qualified Traffic
-Increase Brand Awareness
-Improve Customer Engagement

My Services Include: 
-Account Creation And Set Up
-Campaign Optimization and Management
-Remarketing Campaigns
-Keyword Research
-Competitor Analysis
-Ad Copywriting
-Data Analysis and Reporting
-Social Media Management

WORK EXPERIENCE

SENIOR PAID MEDIA STRATEGIST for IDS | May 2022 to Feb 2024

-Manage paid search and display campaigns on Google Ads for urgent care clinics with multiple locations

- Effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, and Account Management teams in order to maximize a client's RO

- A strategic partner for clients

- Initial campaign set up including keyword research, ad copy, and conversion tracking

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and display campaigns

- Track, report, and analyze website analytics and paid media initiatives and campaigns

- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies 

- Consult on landing page best practices and copy adjustments needed to improve post-click engagement and conversion

- Perform ongoing paid keyword discovery, expansion, and optimization

- Research and analyze competitor advertising 

-Keep track of all details on project status and next steps. Be able to report that information when requested

PPC MANAGER for Selz | Feb 2020 to Jan 2021

- Owned and managed a large portfolio of keywords, creating and running campaigns and optimized landing pages to deliver our business targets.

- Responsible for the creation, management and optimization of PPC campaigns for our clients across Google Ads, Upgrade to see actual info and Facebook

- Identify low performing keywords, ads, and placements and making changes necessary to maximize acquisitions and reduce CPA

PPC MANAGER for Remote Staff  | October 2016 to Jan 2020

-Developed and implemented effective PPC campaigns to achieve company goals

-Generated leads through sign ups, inquiries, request call backs, and interview bookings

- Tracked daily, weekly and monthly KPI's to identify opportunities for improvement in performance and regularly reporting to management

-Did keyword research and determined audience targeting

- Monitored budget and adjusted bids to gain better ROI

- Created attractive and concise copy for ads 

- Suggested and developed new campaigns across multiple chUpgrade to see actual infoels

PPC MANAGER for Upgrade to see actual info | July 2015 to September 2016

- Devised PPC strategies to drive online traffic to the website

- Created location specific campaigns to cover the various areas in the Philippines
- Generated leads through sign ups from real estate brokers and agents
Increased traffic to the website to get more prospects for the real estate listings

DIGITAL MARKETING EXECUTIVE for Upgrade to see actual info | October 2010 to February 2015

- Led a team of online marketers

- Devised strategies to drive online traffic to the website

- Gathered data to learn more about the target market through keyword research and market trends

- Managed large keyword lists and actively monitored the overall performance of accounts in Google, Yahoo and Facebook

- Coordinated with the Technical Team regarding product updates and other technical requirements needed for the campaigns

- Liaised with Publishers/Digital Partners such as Google, Facebook, Yahoo, Kenshoo and other top local media websites in the Philippines (ABS-CBN, GMA, TV5/Interaksyon, Rappler, Upgrade to see actual info, Summit Media, Philstar, Manila Bulletin, Upgrade to see actual info) for premium digital placements

ONLINE MARKETING SPECIALIST (Freelancer) | January 2009 to December 2009

- Helped clients obtain quality traffic and leads through PPC and link building strategies

ONLINE MARKETING SPECIALIST for Upgrade to see actual info | March 2008 to October 2008

- Implemented link building strategies to promote hotels such as directory submissions, forum postings, and social bookmarks

- Managed PPC campaigns for various hotels in China, SEA, Europe, and Australia

EDUCATION

DE LA SALLE UNIVERSITY – MANILA
Masters in Marketing Communications | 2010 to 2014

XAVIER UNIVERSITY - ATENEO DE CAGAYAN
Bachelor of Science in Information Management | 2000 to 2004