SEO Specialist

Profile Description

For SEO, what I usually do:

- Audit and evaluate the site 
- Perform competitor analysis and KW research 
- Based on the discussed goals, set KPIs and create SEO Action Items 
- Setup monitoring tools (GA, GSC, SEmrush/Ahrefs)
- Submit an updated sitemap and review the website’s structure- Add appropriate schemas and set proper canonical tags 
- Fix technical SEO errors and warnings flagged by our SEO tools (SEMrush/Ahrefs)
- KW Mapping and Content planning (including creating content briefs for the writers)
- Drafting submitted content and optimizing them on the CMS 
- Implementation of other SEO Action Items identified 
- Interlinking and selecting proper anchor texts for the links 
- Checking relevant Featured Snippets and adding them to our Content Calendar so we can get them 
- Setting SEO-optimized headings and checking content cannibalization 
- Speed and performance audit and implementation of the recommended course of action 
- Checking the CTAs on the site to make sure they are optimized for conversion 
- Off-page SEO (finding high DA sites to link to and building actual links)
- Reporting (weekly/monthly)
- Strategy adjustments based on the results. 

SEO Tools:
Among the SEO tools I have used are:

- SEMrush / Ahrefs 
- Screaming Frog, MOZ 
- Google Analytics, Google Search Console, Data Studio 
- Yoast / RankMath 
- PMS Trello, Mondays- Others

Top Skills

Other Skills