Keyword Research
a. Use SEMRUSH to perform keyword research on a per product collection and individual product for ECOMM Websites
b. Identify Primary and Secondary keywords to be used within the URL, Collection Pages, Product Pages and Blog Posts of the website
Competitor Research
a. Identify the Website Competitors
b. Look for pages, products and services that they offer that the client website can capitalize on
c. Keyword research on competitors and check which ones we can use in the client's website
Website Audit
a. Check website grammar and consistency in terms of images
b. Look for 404 pages
c. Image Optimization
d. Update images Alt Image Tags
On Page Optimization
a. Create Meta Title
b. Create meta Descriptions
c. Keyword Insertion
d. Interlinking
Blog Topic Research
a. Research on Blog Topics using SEMRUSH
b. Identify Keywords to be used
Webmaster Outreach
a. Look for niche related websites which the client can build relationship with
b. Contact webmasters for guest posting opportunities
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