Communication strategist, Writer, Storyteller

I was Associate Creative Director for Copy at a 360-degrees marketing agency. I specialize in brand messaging and content strategy, overseeing copy across multiple platforms. I focused on high-performing digital content, balancing strategic insight with creative storytelling. I bring sharp, conversion-focused writing that resonates with the right audience across ad campaigns and video scripts to website copy and social media. I also managed junior copywriters, guided creative direction, and collaborated closely with design, strategy, and client teams.

I craft engaging, high-performing content across platforms, designed to inform, convert, and connect. From long-form blogs and landing pages to short-form videos, carousels, and social posts, I know how to turn complex ideas into content people actually care about. I’ve created content for US-based B2B clients in fintech, trades, travel, and marketing. I always ensure to adapt the tone, format, and structure of each content to match the audience and platform. Key strengths include: • Writing platform-specific content for LinkedIn, YouTube, Instagram, TikTok, and more • Creating short-form video scripts, email campaigns, carousels, and blog posts • Using Canva and collaborating with designers and editors to deliver cohesive assets • Maintaining brand voice while experimenting with creative formats • Adapting quickly using feedback, performance data, and changing campaign goals

I’ve worked with global teams across time zones, managing content projects from strategy to execution without missing a beat. I’m comfortable leading or supporting creative workflows in remote environments using clear communication, thoughtful documentation, and async tools to keep projects on track. Key strengths include: • Managing remote content and social media teams with clear deadlines and expectations • Collaborating with designers, video editors, and strategists using tools like WhatsApp, Notion, Google Drive, Loom, and Trello • Writing briefs, feedback, and SOPs to keep workflows organized and scalable • Adapting to different communication styles to support both creative flow and accountability • Thriving in async setups by being proactive, responsive, and flexible

I write content that ranks and converts. From blog posts and landing pages to product copy and thought leadership, I use SEO best practices to boost visibility without sacrificing clarity or brand voice. I specialize in: • Keyword research and mapping content to user intent • On-page optimization (headlines, meta descriptions, internal linking, keyword placement) • Structuring content for readability and search engines (headers, bullet points, content hierarchy) • Writing long-form content that balances education, storytelling, and conversion • Collaborating with strategy and web teams to align content with technical SEO efforts

I’ve led social media strategies for US-based B2B clients in industries including fintech, skilled trades, automotive, and hospitality. I manage end-to-end campaigns, from planning and scheduling to analytics and optimization, across platforms like LinkedIn, YouTube, Instagram, Facebook, TikTok, X (Twitter), and BlueSky. I specialize in: • Building engagement through platform-specific content strategies • Writing high-converting captions, carousels, and short-form video scripts • Maintaining brand voice across multiple platforms and campaigns • Collaborating with design and video teams for cohesive content execution • Tracking performance metrics and adjusting strategy to meet growth goals Whether it’s lead generation, thought leadership, or brand awareness, I create content that performs.