Amazon PPC Manager / Amazon Ads Specialist 

Summary: 2 years of experience as Amazon PPC Manager with a proven track record of managing multiple Amazon accounts and overseeing a diverse portfolio of over a hundred ASINs. Proficient in managing Amazon Pay-Per-Click (PPC) campaigns from product launch to scaling up using various strategies. Skilled in audit, analysis, organization, campaign creation, negation, bid optimization, and reporting. Continuously learning and implementing best practices in Amazon PPC. Proficient in utilizing keyword research tools and AI automation tools for efficient campaign management. Managed multiple Amazon accounts and oversaw a diverse portfolio of over a hundred ASINs. Executed end-to-end management of Amazon PPC campaigns, from product launch to scaling up. Conducted comprehensive audits of account performance using Amazon reports and presented findings using Google Looker Studio, Excel, or Google Sheets. Analyzed data to identify areas for improvement and implemented optimizations based on key performance indicators (KPIs). Segmented and organized campaigns and portfolios for easier monitoring and maintenance. Prioritized ASINs using the 20/80 rule to maximize sales velocity. Created campaigns in bulk using bulk file upload for improved efficiency. Conducted weekly negation of irrelevant or overspending keywords/search terms and ASIN targets. Exported top-performing keywords and launched them in new campaigns for further growth. Optimized bids and paused targets using bulk files or AI automation tools. Prepared and presented daily, weekly, and monthly reports with comprehensive data analysis and visualizations using Google Sheets, Excel, or Google Looker Studio. Amazon PPC Campaign Management Audit and Performance Analysis Campaign Organization and Segmentation 20/80 Rule Prioritization Bulk Campaign Creation Negation of Search Terms and ASIN Targets Harvesting High-Performing Search Terms Bid Optimization Data Reporting and Visualization (Google Sheets, Excel, Google Looker Studio) Keyword Research Tools (Search Query Performance, Helium 10, Data Dive, Jungle Scout, Google Lookerstudio) AI Automation Tools (IntentWise Automation, Scale Insight Automation, SellerLegend, Seller Cloud, Sellerise)

I possess strong skills in Amazon SEO (Search Engine Optimization), allowing me to optimize product listings and improve visibility on the Amazon marketplace. With a deep understanding of Amazon's search algorithm and customer behavior, I can strategically optimize listings to drive organic traffic and increase sales. My skill in Amazon SEO starts with thorough keyword research and analysis. I identify relevant and high-converting keywords that resonate with the target audience, allowing me to optimize product titles, bullet points, and descriptions effectively. By incorporating these keywords strategically, I enhance product visibility and improve search rankings within the Amazon ecosystem.

I possess a comprehensive skill set in Microsoft Excel, with expertise ranging from basic to advanced functions and formulas. With a strong understanding of the software's capabilities, I am proficient in utilizing Macros to automate repetitive tasks, significantly increasing efficiency and productivity. My knowledge of Excel extends beyond the basics, allowing me to tackle complex tasks with ease. I am adept at creating and manipulating formulas to perform calculations, data analysis, and generate insightful reports. Whether it involves conditional formatting, data validation, or pivot tables, I have a deep understanding of these features and can leverage them to extract valuable insights from raw data. Additionally, I am skilled in handling bulk files efficiently, allowing for seamless organization and manipulation of large datasets. I can navigate through extensive spreadsheets, applying sorting, filtering, and grouping techniques to quickly identify patterns and trends. When it comes to generating reports, I am proficient in designing and formatting professional-looking templates that effectively present data. By utilizing Excel's advanced charting and graphing tools, I can create visually appealing visuals that communicate complex information concisely. In summary, my skill in Microsoft Excel encompasses a wide range of capabilities, from macros and advanced formulas to handling bulk files and generating insightful reports. With my expertise, I can streamline processes, analyze data efficiently, and present information in a clear and visually appealing manner.

I possess excellent English speaking skills that enable me to communicate fluently and effectively. With a strong command of grammar, vocabulary, and pronunciation, I am able to express myself clearly and confidently in various professional and social settings. My skill in English speaking allows me to engage in meaningful conversations, whether it's participating in meetings, delivering presentations, or engaging in casual discussions. I have the ability to articulate my thoughts and ideas concisely, ensuring effective communication and understanding among diverse audiences. I am adept at adapting my speaking style and tone to suit different contexts and audiences. Whether it's a formal or informal setting, I can convey information appropriately and engage listeners effectively. Furthermore, I have developed active listening skills, allowing me to understand and respond thoughtfully to others. I am attentive to non-verbal cues and able to maintain engaging conversations by asking relevant questions and providing meaningful contributions. In summary, my skill in English speaking is well-developed, allowing me to communicate fluently and confidently in both professional and social situations. With my strong command of the language and ability to adapt to different contexts, I can effectively convey information, engage in discussions, and build positive connections with others.

Key Responsibilities: 1. Financial Analysis: Conduct a thorough analysis of financial data related to Amazon PPC Ads, including advertising spend, revenue, margins, and return on investment (ROI). Utilize financial modeling and forecasting techniques to assess the performance of PPC campaigns and identify areas for improvement. 2. Performance Tracking: Develop and maintain comprehensive performance tracking systems to monitor the effectiveness of PPC advertising campaigns. Analyze key performance metrics, such as click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA), to evaluate the impact of different strategies and optimize campaign performance. 3. Budgeting and Forecasting: Collaborate with stakeholders to develop budgets and forecasts for PPC advertising expenditures. Provide recommendations based on financial analysis and market trends to optimize budget allocation and achieve business objectives. 4. Reporting and Presentation: Prepare regular reports and presentations to communicate campaign performance, financial metrics, and actionable insights to stakeholders at various levels of the organization. Clearly present complex data in a concise and understandable manner. 5. Optimization Strategies: Identify opportunities for optimizing PPC campaigns by leveraging data-driven insights. Work closely with marketing teams to develop and execute strategies that improve ad targeting, bidding strategies, keyword selection, and other optimization techniques. 6. Competitive Analysis: Stay up to date with industry trends, competitor activities, and changes in Amazon's advertising algorithms. Conduct competitive analysis to identify market opportunities and recommend strategies to maintain a competitive advantage. 7. Cross-Functional Collaboration: Collaborate with cross-functional teams, such as marketing, sales, and data analysis teams, to align PPC advertising strategies with overall business objectives. Provide financial expertise and insights to support decision-making processes and contribute to the development of integrated marketing plans.

I possess exceptional skills in strategic planning specifically tailored for Amazon PPC (Pay-Per-Click) campaigns. With a deep understanding of the platform's advertising ecosystem, I have the ability to develop and execute highly effective strategies to optimize ad performance and drive maximum ROI (Return on Investment). My expertise in Amazon PPC strategic planning starts with a thorough analysis of market trends, competitor landscape, and target audience behavior. By conducting comprehensive keyword research, I identify relevant search terms and optimize campaigns to ensure they reach the right audience at the right time. I am skilled in setting clear campaign objectives and goals, whether it's increasing brand visibility, driving product sales, or maximizing profitability. With this strategic mindset, I develop tailored advertising strategies that align with the overall marketing objectives of the business. In addition, I possess in-depth knowledge of Amazon's advertising features and tools, allowing me to leverage them effectively in campaign planning. I can segment ad groups, create compelling ad copy, and implement advanced targeting options to reach specific customer segments. Furthermore, I am experienced in utilizing bid management strategies to optimize ad placements and budgets, ensuring the best possible return on ad spend. Continuous monitoring and data analysis are integral to my strategic planning approach. I meticulously analyze campaign performance metrics, such as click-through rates, conversion rates, and ACOS (Advertising Cost of Sale), to identify areas of improvement and make data-driven decisions. Through rigorous A/B testing, I refine and optimize campaigns, maximizing their effectiveness over time. Furthermore, I stay up to date with the latest industry trends and algorithm changes to adapt my strategic planning accordingly. This enables me to stay ahead of the competition and continuously improve campaign performance. In summary, my skill in strategic planning for Amazon PPC campaigns is a powerful asset. I possess a deep understanding of the platform's advertising ecosystem, employ data-driven decision-making, and continually optimize campaigns to drive exceptional results. With my expertise, I can help businesses maximize their advertising investment and achieve their marketing goals on Amazon.