Social Media Marketing Specialist

Profile Description

I make sure that I understand the big picture and how search, content, and social media all work together. I have outlined goals, defined my target audience, and have platforms that will help scale my efforts.
My success in my day-to-day job is my tactical execution. I have strong attention
to detail. I created, observed, and responded to conversations within my brand
community. I monitored tweets, responded to Facebook posts, and engaged with brand advocates.
- Using social media marketing tools to create and maintain the company’s brand
- Working with marketing professionals to develop social media marketing campaigns
- Interacting with customers and other stakeholders via the company’s social media accounts
- Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs

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