Marketing and Advertising Practitioner

Profile Description

Campaign Development- Able to devise and execute integrated marketing campaign plans for brands encompassing, key message & branding, above-the-line advertisements, trade events, sales promotions, digital marketing, social media & online content, and influencer & KOL marketing.Strategic Planning- Able to spearhead creative development process and provide a brief that includes key insights on target market, brand, category, and cultural Upgrade to see actual infovelops communication strategy for the brand by thoroughly evaluating its competitors’ efforts and having head and desk knowledge on trends that may be relevant to the brand. Able to read and interpret data and can weave it through brand storytelling.Account Management- Able to create, maintain, and secure relationships with clients, vendors, and partners. Understands what the client needs and able to interpret it to the creative team and third-party suppliers. Creates pitch deck for new business acquisitions. Updates client and internal team for campaign and project status and deliverables.Project Management- Able to set up clear project timetables and milestones, manage campaign budget, and coordinate with third-party suppliers for any outsourced outputs. Oversees the completion of a campaign/project.Social Media Marketing- Able to curate a social media marketing strategy complete with the calendar of content, monthly or weekly thematic plans, sales gimmick, buying and sponsorship strategy, copywriting, and caption writing.Digital Marketing x Paid Buying x Media Planning- Able to create a digital marketing mix through SEO, SEM. AdWords, and Programmatic platforms. Knowledgeable on web analytics tools and Google Marketing Platforms for head-on digital implementations. Have good grasp on social media ads and its respective ads manager tools (FB, IG, TW, LI, TikTok, Snapchat, and Reddit). Creates marketing funnels and able to understand media behavior and translate it into actionable Upgrade to see actual infoUpgrade to see actual info(Viber, Whatsapp, & Telegram)

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