How does your civil structural engineering firm keep getting new project opportunities when the competition in the market increases and producing good work alone becomes unsustainable?
We know that civil engineers provide indispensable value to people’s everyday lives by applying their technical skills and experiences to solve problems. But as a business, civil engineers need to have a continuous lead of projects to work on.
And when more engineering firms are appearing in the market offering the same service as your firm does and producing good work alone in your existing clients to create new project opportunities is not enough, positioning your technical skills and achievements to the right market and making people’s opinion about you different from the rest attract ideal clients and eventually build an audience willing to spread your name and your work.
But you may ask, where should you begin?
As a start, here are three strategies you can implement for your firm:
1.) Optimize your social media profile showing what you do and whom you help, and establish genuine relationships by actively engaging with ideal prospects in your market. This creates opportunities as prospects start to build interest in you.
2.) Show your authority in your market by sharing content that can help your ideal client solve minor problems, mitigate their pain points, or get better at their work. By doing so you build trust with your audience and they become more open to working with you.
3.) Show consistency in the way you treat your clients, deliver your service and implement your system. This helps in building your identity in the crowded marketplace, which makes you different.
If you are interested in how I can help you gain a competitive advantage in the crowded marketplace and bring the value you give to the right audience so that your firm gets project opportunities, let's set up a time to talk by booking a call with me.
Book a call with me for free:
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[About Me]
I'm a practicing civil engineer doing freelance work on the side, with an avid interest in civil/structural engineering and creative fields in design, notably graphic design and motion design.
As an engineer, my passion for learning and problem solving motivates me to solve complex problems and challenges in civil structural engineering.
On the other hand, as a freelance graphic designer, I do brand design, social media marketing, content creation, and marketing collateral design to help civil structural engineering firms and businesses.
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