Certified META & Google eCommerce Media Buying Specialist

Overview

Looking for part-time work (6 hours/day)

at $9.91/hour ($1,440.00/month)

Bachelors degree

Last Active

June 4th, 2026 (2 days ago)

Member Since

April 10th, 2014

Profile Description

Results-driven E-commerce Manager & META Media Buying expert with 8+ years of hands-on experience and multi-channel media planning.
 
Proven ability to scale online sales, optimize ROAS and customer acquisition strategies, and coordinating cross-functional teams to grow customer loyalty. 

Strong analytical skills and validated data visualization through Google Analytics, Go High Level funnel building and certifications in META Media Buying, Google Ads and Analytics with a strong focus in Shopify Ecommerce and Direct Marketing Communications coordination.

KEY SKILLS & COMPETENCIES

Google Ads Certified
Certified META Media Buyer
Google E-commerce and Digital Marketing Certified
Google Ai Professional Certified

Shopify E-commerce
Go High Level Funnel Building
Google SEM - PPC and Display
Sem Rush Fundamental SEO 
ManyChat Marketing
Media Planning
Content Multiplication

Conversion Rate Optimization
Attribution Mapping
Customer Lifetime Value
Market Research and Segmentation
AI, Automation, & Database Management

PROFESSIONAL EXPERIENCE

E-commerce Media Planning Manager | 2022 to 2023| Ultra Proactive Marketing Inc.

• Responsible for Php 100,000.00 monthly digital ad budget, optimizing ad spend across Google Ads, Meta, and Lazada App Marketing.
• Scaled ROAS from 3.5x to 10x through audience segmentation and funnel optimization.
• Developed data-driven media plans that boosted online revenue by 40% YoY.
• Implemented indBest Practice Strategic Media Planning, reducing CPM by 18% while increasing brand visibility.
• Led A/B testing initiatives, improving landing page conversion rates by at least 20%. 

E-commerce Manager | PBF Inc, - The Good Choices Ph | 2014 to Present

• Responsible for Php 100,000.00 monthly digital ad budget, optimizing ad spend across Google Ads, Meta, Linkedin Sales Navigator, and Fundamental SEO index.
• Spearheaded omnichannel media campaigns across search, social, and programmatic channels.
• Optimized customer acquisition strategies, lowering Customer Acquisition Cost (CAC) by 30%.
• Integrated AI-driven personalization, broadening brand lift and recall and increasing returning customer rates by 25% through consistent engagement and credibility.
• Implemented CRM and email marketing automation, improving lead nurturing and sales conversions in growing brand advocacy.

BPO Agency Operator - Process Outsourcing & Marketing Research | 2014 to 2023 | Stupid Easy Paleo / Steph Gaudreau | Dedicated Appraisals Texas | Imagine Realty International Texas

• Provided data-backed market research and competitor analysis for business growth and marketing strategies.
• Actively assisted in planning and executing B2B and B2C traditional and digital marketing campaigns with actionable insights and consistent KPI adherence.

Call Center Team Leader & Planning Assistant| 2009 to 2014 Convergys Philippines | Startek Philippines | NCO RMH

• Supervised teams of 6-12 personnel, driving KPI adherence and customer satisfaction.
• Delivered employee focused relation building improvements, implementing an "all-level" customer centric mindset and attitude overall increasing camaraderie, efficiency, and service quality.

PROFESSIONAL PORTFOLIO

• Partnership Development Lead - Operation Ninjas
• Co-owner | Sales Supervisor - The Good Choices Ph/PBF Inc.

Media Buying Specialist and Sales Manager
• 5 years of effective cross functional mid-level leadership and management operating eCommerce brands and growing profitability through Performance Marketing. 

• Ultra Proactive Marketing Inc. 
• PBF Inc.

Google and META Media Buying Specialization - 5 years:

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Executive Assistant and Digital Marketing Specialist – 10 years:

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EDUCATIONAL BACKGROUND

• On-going Executive MBA in Strategic Leadership – Valar Institute, Delaware, U.S.
• Bachelor of Science in Business Administration (Management) – ETEAAP Graduate

PROFESSIONAL CERTIFICATIONS

• Google Analytics Individual Qualification (GAIQ)
• Advanced Google Analytics Certified
• Meta Media Buying Professional
• Google Certified Digital Marketing Professional
• SEMrush Academy – Magnetic SEO Strategist
• LinkedIn AI Prompt Engineering Certified

TOOLS & TECHNOLOGIES

• Advertising Platforms: Google Ads, Meta Ads, Linkedin Ads
• Analytics & Reporting: Google Analytics 4 (GA4), Smartsheets
• SEO & SEM: SEMrush, Ahrefs, Moz
• CRM & Email Marketing: HubSpot, Klaviyo, Salesforce
• Automation & AI: Google Tag Manager, Meta CAPI, ChatGPT, Zapier
• Project Management and Team Collaboration: Asana, Trello, Slack

LANGUAGES

• C2 Level English - Fluent/Professional Working Proficiency
• Tagalog - Native Speaker 
•  Ilocano Dialect - Proficient Speaker