Digital Marketing Assistant

Strategically planned content topics for blogs, social media, and email campaigns based on brand goals and keyword opportunities. Researched and wrote original SEO-optimized blog articles, formatted and published them using WordPress CMS, and ensured proper use of internal linking and meta tags. Edited and proofread content from other writers to maintain consistency, eliminate errors, and align with best on-page SEO practices. Regularly used tools like Yoast SEO, SurferSEO, Neuronwriter, Grammarly, and Google Docs for efficient content creation and quality control.

Maintained organized project workflows using ClickUp, Monday.com, and Airtable to support daily operations. Created clear SOPs to standardize tasks and improve team efficiency. Used Slack and Google Sheets for real-time collaboration, tracking, and coordination across content, marketing, and web projects.

Effectively managed and grew brand presence across Instagram and Facebook by creating and executing content calendars aligned with marketing goals. Collaborated with designers to launch campaigns, sales promos, and audience-focused visuals using Canva. Scheduled and published posts via Meta Business Suite and Hootsuite, tracked performance metrics, and optimized content based on insights. Actively managed community engagement, responding to DMs, comments, and reviews, and handled customer inquiries and collaboration requests. Launched and managed Facebook and Instagram ad campaigns, set up basic sales funnels, and contributed to building brand visibility and follower growth through targeted outreach and engagement.

Conducted keyword research using tools like Google Keyword Planner, Ahrefs, Semrush, SurferSEO, and Keywords Everywhere to identify ranking opportunities. Optimized blog posts and web pages by generating SEO-friendly titles, metas, slugs, tags, and categories. Applied on-page SEO best practices through content formatting, internal linking, and proper keyword placement to improve visibility in Google search. Executed SEO updates based on technical checklists, aligning content structure with search intent.

Managed end-to-end website setup and restoration, including theme and plugin installation, content propagation, and HTML/CSS formatting. Labeled and categorized blog posts for better site organization and navigation. Created SEO-friendly meta titles and descriptions, and ensured web content quality by proofreading for grammar and typographic accuracy. Tools: WordPress CMS, premium and free plugins/themes, basic HTML/CSS

Provided high-level administrative support to a digital marketing CEO, managing inboxes and task follow-ups using project management tools. Organized internal documentation and coordinated team workflows through Slack and Monday.com. Managed client communications, created invoices via Stax, and ensured smooth day-to-day operations by proactively handling time-sensitive tasks and project updates.

Created and scheduled engaging email campaigns using AWeber, crafting compelling copy with clear CTAs to boost open and click-through rates. Built and segmented subscriber lists for targeted outreach, ensuring a clean list through regular updates.

Researched and identified niche-relevant Instagram influencers using database tools and manual vetting. Initiated outreach for seeding campaigns and paid collaborations (X deals), negotiated deliverables and timelines, and managed end-to-end coordination from briefing to content tracking and post-campaign follow-ups.

Provided e-commerce support across platforms including WooCommerce, Etsy, and Instagram. Conducted keyword research using eRank and Marmalead to identify low-competition, high-search volume terms for product listings. Managed product uploads, edited listings, tracked inventory, and created promotional coupons. Handled customer inquiries via email and chat, and monitored online reviews to respond promptly to feedback and maintain positive seller ratings.