I am a driven and a hard-working creative who possesses a can-do attitude, a high level of dedication to work, and good communication skills, with a keen understanding of account management, project management, and copywriting.
- Proactive and Forward-thinker. Actively pursuing improvement of processes, turnaround times, communication.
- Collaborative and Imaginative. Loves to take part in creative
- Organized and Detail-oriented. Has the ability to prioritize and manage time effectively in the face of multiple changing priorities.
- Problem solver. Thrives in working through root causes, critical thinking, and implementing solutions.
WORK EXPERIENCE:
I. Account Manager | Elevation Partners
Accounts Handled: The Coffee Bean & Tea Leaf Philippines, ENTECH, USSC, NewsFeed360
• Spearheaded and ensured the delivery of various projects such as tactical and thematic campaigns, Social Media Content Plans, photoshoots, product launches.
• Made sure that the team adheres to the brand's objectives to achieve KPIs.
• Actively coordinated with clients, creatives, production team, suppliers to cascade job requests and to ensure delivery of the tasks at hand in the most efficient way.
• Actively collaborated with the team to improve workflow processes and provided sound recommendations to solve clients' needs.
II. Copywriter | McCann WorldGroup Philippines
Accounts Handled: Ceelin, BPI, Alstra, Robinsons Land, Discovery Shores
• Won the Concepcion Industrial Corporation Building and Industrial Services account for crafting a new name (Alstra) and a tagline for their end-to-end services group.
• Wrote a song for Ceelin's digital ad and crafted copy for the brand's other advertising collaterals such as billboards and posters.
• Wrote AVP scripts for BPI's Pamana Padala and Robinson's Land and also crafted copy for the brands' other advertising collaterals.
• Actively participated in brainstorming sessions wherein brand core messages and objectives are discussed.
III. Pre-Audit Communication Specialist | IBM Philippines
• Responsible for the processing of Client Expense Claims in an accurate and timely manner.
• Coordinated with international IBM employees and policy specialist in regards to the processes and amendments.
• Contributed to business expense process improvements initiatives.
IV. Junior Copywriter | David IMC
Accounts handled: Nissin Cup Noodles, Mondelez Philippines, Bonifacio Global City, Meat Livestock Australia, Watsons, Sports Central
• Developed creative ideas for print, digital, on-ground activation, and other marketing collaterals such as flyers, posters, invitations.
• Actively participated in brainstorming sessions wherein brand core messages and objectives are discussed.
• Ensures deep understanding of the product, competitor activities and target audience in the market.
• Collaborated closely among art directors and accounts team. Discussed creative concepts with the entire team.
• Handled various requirements at once, on occasion under pressure and frequently to tight deadlines.
• Coordinated with among production suppliers, videographers and event production to ensure quality.
• Assisted the agency win new business through hardwork and creativity.
V. Junior Copywriter | Perfectly Creative Extras
Accounts handled: Wyeth, Asia United Bank (AUB), Adidas, Westmont Pharmaceuticals
• Wrote AVP scripts for event launches and managed video production.
• Actively participated in brainstorming sessions
• Ensures deep understanding of the product, competitor activities and target audience in the market.
• Collaborated closely among designers, art directors and accounts team. Discussed creative concepts with the entire team.
• Coordinated with among production suppliers, videographers and event production to ensure quality.
• Assisted the agency win new business through hardwork and creativity.
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