E-commerce Operations Manager

Redefined core product offerings and introduced supplementary designs to elevate our brand: Spearheaded the complete launch of an expanded product line for a fashion retailer, from conceptualization to the execution of go-to-market strategies. Utilized a multi-channel marketing strategy encompassing social media teasers, strategic influencer collaborations, and targeted email marketing campaigns.

Manage and update product listings, detailed descriptions, images, and accurate pricing. Collaborate closely with marketing teams to strategize and implement site merchandising tactics effectively. Contribute to the customization and upkeep of the Shopify theme, for a compelling user journey. Utilize analytical insights from site metrics and user feedback to pinpoint optimization opportunities and enact refinements.

Managed Shopify stores for B2C and B2B markets. Conduct day-to-day operational activities of the business in both internal and through coordination of external service providers. Manage the overall website and other e-commerce platforms with the aim of increasing conversion rate. Continuously improve workflow processes and successfully unify the wholesale and retail site which significantly increase revenue and cost savings.

Develop and modify front-end and back-end code, including HTML, CSS, JavaScript, and Liquid. Customize and develop Shopify themes to align with brand aesthetics and user experience goals. Execute responsive design principles to ensure seamless functionality across devices. Integrate third-party apps and APIs to enhance site features and functionality. Diagnose and resolve technical issues, bugs, and errors related to the Shopify platform. Conduct testing and quality assurance to ensure flawless site performance.