Facebook Ads Specialist | Virtual Assistant

????Campaign Strategy & Planning: ▪️Conduct market and audience research to identify target demographics. ▪️Develop ad campaign strategies aligned with client goals (awareness, engagement, leads, conversions). ▪️Plan and organize ad creatives, copy, and formats based on trends and best practices. ????Ad Creation & Management: ▪️Set up campaigns in Facebook Ads Manager, including audience targeting, budget allocation, and scheduling. ▪️Write compelling ad copy and coordinate with designers for high-converting creatives. ▪️Select appropriate ad objectives, placements, and bidding strategies. ????Monitoring & Optimization: ▪️Track daily ad performance using KPIs such as CPL, CTR, CPC, CPM, ROAS, and conversion rate. ▪️Adjust targeting, bidding, and creatives based on performance data. ▪️A/B test different ad creatives, headlines, and audiences to improve results. ????Reporting & Analysis: ▪️Generate monthly ad performance reports for clients. ▪️Provide data-driven recommendations for campaign improvement. ▪️Keep records of ad spend, reach, and return on investment. ????Administrative Support Related to Ads: ▪️Maintain an organized database of past campaigns, audiences, and creatives. Monitor competitors’ ads for inspiration and market positioning.

I've been able to develop my skills using Microsoft Office and Excel throughout my career. I have experience managing projects with excellence and am a capable and reliable problem-solver. In my prior position, I helped the team and the company including but not limited to organizing, delegating, and creating spreadsheets. I have a progressive mindset and keep up with changes in my industry.