Shopify |General | Executive Virtual Assistant

As the Virtual Assistant and Shopify Store Manager working under Renzo Martin, I manage the daily operations of an e-commerce computer retail business specializing in parts and pre-built systems. My role involves end-to-end store management, including product listing optimization, inventory control, and order fulfillment tracking, alongside handling customer support and basic SEO to drive conversions. I coordinate closely with leadership and suppliers to manage promotions and monitor sales reports, ensuring a streamlined, high-quality shopping experience that maintains operational excellence and accurate data management.

I served as a strategic partner and high-level gatekeeper, providing comprehensive administrative leadership to optimize executive productivity and business performance. I managed a complex ecosystem of responsibilities, including sophisticated calendar orchestration across multiple time zones, high-priority email correspondence, and the seamless coordination of international travel and logistics. Acting as the primary liaison between the executive and key stakeholders, I maintained professional diplomacy and absolute confidentiality while ensuring that the client’s professional brand was consistently upheld in every interaction. Beyond standard administrative support, I played a pivotal role in project management and decision support by conducting in-depth research, preparing executive briefs, and monitoring departmental KPIs to ensure alignment with long-term vision. I took a proactive approach to operational efficiency, designing and implementing automated workflows and digital filing systems that streamlined business processes and reduced friction. By anticipating needs and managing the intricacies of daily operations with meticulous attention to detail, I successfully shielded the executive from operational noise, empowering them to focus exclusively on strategic growth and high-level leadership.

As a General Virtual Assistant for Maricar Garcia, I delivered reliable administrative and operational support to streamline daily business activities. I managed email correspondence, calendar scheduling, data entry, and document organization with accuracy and confidentiality. My role included handling customer inquiries, conducting online research, preparing reports, and assisting with social media scheduling when needed. I ensured tasks were completed on time, followed up on deadlines, and maintained organized digital systems. Through strong communication, effective time management, and meticulous attention to detail, I helped improve workflow efficiency, reduce workload, and support smooth business operations, enabling the client to focus on strategic goals and business growth.

I provide comprehensive operational support to drive growth and maintain a high-performing seller account. My role involves managing the end-to-end lifecycle of Amazon listings, from conducting data-driven keyword research and SEO optimization to overseeing FBA inventory logistics and resolving complex Seller Support cases. I am responsible for safeguarding account health, managing customer relations, and analyzing key performance metrics such as ACoS and organic ranking to ensure the business remains competitive and profitable. By streamlining daily workflows and executing strategic growth tasks, I enable clients to focus on high-level scaling while ensuring the store operates with technical precision and efficiency.

I began my career at Equilibrium Intertrade Corporation as a Warehouse Administrator. Following a promotion for operational excellence, I now manage the end-to-end planning and distribution of our premium beverage portfolio by leveraging my foundational knowledge of warehouse operations. I synchronize demand forecasting with procurement to ensure our nationwide partners receive world-class service and an uninterrupted supply. I handle diverse ad-hoc assignments, ranging from troubleshooting sudden supply chain bottlenecks to supporting warehouse audits and special procurement requests. This flexible approach ensures that Equilibrium remains agile and responsive to the evolving needs of the specialty coffee market.

I serve as the primary diagnostic engine and empathetic voice for our users, transforming complex technical roadblocks into seamless solutions. I spend my day triaging incoming tickets, translating "tech-speak" into actionable guidance, and diving deep into hardware and software puzzles to identify root causes. Whether I'm configuring new workstations, managing user permissions in cloud environments, or escalating critical bugs to our engineering team, my goal is to maintain peak operational uptime while providing a calm, supportive experience. I don't just fix problems; I document every resolution to build a more resilient knowledge base, ensuring that our technology empowers the team rather than slowing them down.

As a Supply Chain Planner at Equilibrium Intertrade Corporation, I optimize inventory levels and streamline the distribution of world-class beverage brands to ensure seamless delivery to our partners nationwide. I bridge the gap between demand forecasting and sustainable sourcing, upholding the 22-year legacy of excellence that defines our leadership in the coffee and tea industry