Key expertise: design thinking, branding strategy, creative direction, brand design, design direction, design research, design strategy, art direction, graphic design, business transformation.
I am motivated by brand design that facilitates business transformation. This fuels my
passion in designing brand identities, it’s visual language and resulting equities, translating and managing them into new forms of expression as an object (packaging) and it’s environmental presentation
(retail display, solution centers & shopper marketing, ambient graphics), digital content and other promotional expressions for core target audiences. With over 10 years of experience in branding,
my leadership is based on collaborative integration of all brand visual concerns
from brand management and operations stakeholders from client side and agency partners.
“For years, I maxed out my hours, got burnt out, and the quality of my work would start to go down. I decided to take the leap, hire correctly, and now it frees up my time to focus on growing the business.”
Tyler Gies
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