Accounting, Digital Marketing, & E-Commerce Professional

Graduated magna cum laude with a degree in Accountancy, with both academic and practical experience in applying accounting principles. Registered my own business with the BIR and handled my own accounting processes, including bookkeeping and tax filings. Also gained hands-on experience supporting accounting work for clients across different industries, including a medical professional, construction company, and cooperative. Experienced in financial reporting, compliance, and maintaining accurate financial records for informed decision-making.

Planned and executed various marketing initiatives with a focus on turning efforts into measurable outcomes—such as sales, bookings, follower growth, and content views. My core specialization is in digital marketing, particularly social media marketing, while also having experience in email marketing, influencer marketing, affiliate marketing, and other supporting strategies to drive overall business growth.

Built and managed my own business systems as a self-employed professional, using ClickUp and Google Workspace to deliver agency-level workflows, organization, and output at a lean cost. For client work, I’ve coordinated teams and processes across creative, financial, and operational projects—ensuring tasks are executed efficiently, on time, and aligned with overall business goals.

Created engaging and value-driven content tailored to different audiences, including educational, promotional, and storytelling formats aligned with brand goals.

Specialized in creating platform-specific content (Reels, posts, captions) designed to increase engagement, visibility, and audience retention.

Managed multiple social media accounts by planning content, scheduling posts, engaging with audiences, and optimizing performance based on insights and analytics.

Executed digital marketing strategies across social media platforms, combining content, analytics, and audience targeting to improve reach, engagement, and conversions.

Applied financial accounting concepts in preparing and analyzing financial data, ensuring accuracy and alignment with standard accounting practices.

Handled day-to-day financial tracking including recording transactions, categorizing expenses, and maintaining organized financial records.

Currently a ClickUp Verified Power User. Used ClickUp to manage projects, assign tasks, track progress, and organize workflows for both internal teams and client work.

Utilized Google Docs, Sheets, Drive, and Forms for collaboration, reporting, documentation, and data tracking across multiple projects and clients.

Mapped out workflows and systems to improve clarity in operations, helping streamline content production, approvals, and task management.

Identified inefficiencies in workflows and implemented structured systems to improve turnaround time, reduce bottlenecks, and increase overall productivity.

Prepared and interpreted financial reports to provide insights on business performance, including income, expenses, and profitability.

Used QuickBooks for recording transactions, managing accounts, and generating basic financial reports for small business clients.