PPC Expert- Meta, Microsoft & Google Ads Strategist /SEO/GA4

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Looking for part-time work (4 hours/day)

at $19.70/hour ($1,733.60/month)

Post-graduate degree (Masters, Doctorate, etc.)

Last Active

April 10th, 2024 (2 days ago)

Member Since

February 16th, 2020

Profile Description

Served 100+ Global Clients, Launched 2,000+ campaigns, Managed $1 Million budgets/ month/ account. 15+ years Marketing/ Tech Experience backed by an MBA. Cut ad waste by 30-50%, enhance conversions, and get a remarkable 5-12X ROI. (NOTE: I am NOT a VA, I am a seasoned Expert. That two are different.)

Welcome to my profile.

Hi My name is Upgrade to see actual info, I have more than 15+ years of combined experience both in traditional and digital marketing, with these, I uses my traditional marketing foundation to bring out the best in a brand, constructing a detailed audience landscape, intense metrics- digging, producing a psychographic targeting models, and creating a winning ad copies that provide REAL RESULTS! I’m a Growth Marketing Expert with a focus on Google Ads, Facebook (Meta) Ads, Instagram Ads, Microsoft Ads (Bing), YouTube Ads, LinkedIn Ads, and TikTok Ads with budgets as large as $1 Million/month/account. My primary goal is to achieve immediate results and generate revenue quickly. The value I bring far outweighs my fees - reducing your ad waste by 30- 50%, improving your conversions, and providing 5 to 12X ROI.

Are you looking for ways to scale your business?

Does the thought of breaking seven figures might sound like a pipe dream on par with winning the lottery?

Have you tested lots of marketing strategies but struggle to grow?

No worries. I will help you build a foundation, scalable system and prepare you for future challenges.

Here's how I can help you:  I take the time to truly understand your business, aligning with your vision. I establish campaigns to maximize your investment, and I provide regular updates on progress through clear communication. I am dedicated to honesty and reliability in all interactions, treating your business as if it were my own, adding a personal touch — More streamlined. More focused. Customized reports can be provided on a weekly, monthly, or quarterly basis, depending on the client's request.

A few of my accomplishments include:  

* MBA degree from the Ateneo De Manila University
(Top 1 in the Philippines with 3 Palmes of Excellence - Excellent Business School with Reinforcing International Influence, Eduniversal 2022, RankUpgrade to see actual infoin 2023 by Times Higher Education World University Rankings and Top 84 in 2023 Times Higher Education Asia University Rankings, #134 overall, #26 in Southeast Asia, QS World Rankings 2023)
* Helped over 2,000 campaigns in PPC, Paid Social, Programmatic Ads, SEO, and Email Marketing with budgets as large as $1 Million/month/account.
* More than 12+ years in Upwork and more than 15+ years professional experience.
* Certified in Google Ads (Display, Search, Shopping, Measurement and Video) and Google Analytics.
* Certified in Bing (Microsoft Ads).
*Certified HubSpot Expert


- Google Ads, Meta Ads and Microsoft Ads Campaign / Account Management/ Forecast / Audit / Optimization
- Google Shopping and PMax + Google Merchant Center (Including full setup and feed management)
- Google Ads — App, Demand Gen, Display, Local Services Ads (GMB), PMax, Search, Shopping, Video
- Google Analytics & GA4
- Google Looker Studio / Dashboard & Reporting
- Google Tag Manager / Search Console Expert
- Google AdSense Audit / Optimization
- Facebook Conversion API (CAPI)
- Google Ads API V15
- Campaign Structure, Keywords Building + KPIs evaluation and digging
- eCommerce Integration, Conversion Tracking & Setup: BigCommerce, Magento, OpenCart, Shopify, Wix, WooCommerce (Wordpress)
- Google and Meta Offline Conversion Tracking & Setup
- Ad Creatives (Preferably your existing brand creatives but I can offer expert advice)
- Retargeting/Remarketing campaigns (Criteo & Adroll)
- Catalog Sales Campaigns and Setup (Meta Ads)
- Heatmaps + Landing Page Audit
- Audience Targeting and Optimization (Core, Custom, Lookalike, Full-funnel, Special Ad Audience)
- SEO/ Keyword Audit / Optimization / Competitor Analysis
- Conversion Rate Optimization (CRO) — Conversion Audit, Hypothesis (Funnel test and Page test), Conversion roadmaps and implementing data-driven changes. CRO Tools like Optimizely, VWO and Unbounce.
- A/B Testing, Multivariate tests and Rapid-fire testing
- Microsoft (Bing) Search Ad Campaigns
- Microsoft Shopping campaigns for eCommerce
- Microsoft Advertising Audience Campaigns
- Weekly and Monthly Reporting (Quarterly and Yearly for long-term clients)
- 7/7 Monitoring and Available on urgent meeting on EST zone
- Familiar in programming languages and I can work with your developer.
- Business Plans and Marketing Plans: Opportunity discovery, Market Research & Analysis, Brand Strategy, Competitive Landscape, Market Positioning and Go-to-Market Models. **I acquire secondary research from several databases, including Statistica, EBSCOHost, Euromonitor, S&P Capital IQ, EMIS, and MarketLine Advantage.
- Fractional CMO/ CMO As A Service

These are the client niches I've managed in the past:
Accountants, Attorneys/ Lawyers, Law Firm, Automotive, Auto Repair Shops, B2B, Casino/iGaming, Consumer Electronics, eCommerce, Education, Home & Furnitures, Finance & Insurance, Financial Services, Alternative Investments, Fintech, Health Care & Medical, Non Profits, Pets, Restaurants, Food, SaaS, Technology, Travel & Leisure, Retail, Real-estate, Special Events, and Startups.


Why Partner with Me?

1. Expertise that matters — Served 100+ Global Clients, Launched 2,000+ Campaigns, Managed $1 M budgets/month/account. 15+ Years Marketing/Tech Experience, Top 3% on Upwork backed by an MBA and Google/ Microsoft Ads Certifications (Display, Search, Shopping, Measurement and Video) and Google Analytics.

2. Outcome-Driven— Achieving concrete outcomes is the name of the game! I previously worked in a VC Fund overseeing 10 businesses, delving into metrics and enhancing conversions. Employing a set of KPIs, I successfully scaled campaigns from $120K to $150K weekly, simultaneously decreasing the CAC by 60 to 80%.

3. Tried-and-Tested Methodology — On average, about 61% of ad spend gets wasted. Let’s change that. I have a well-defined 5-Stage Development Process that I have perfected over time, resulting in a 30-50?crease in ad waste. My engineered approach for ad campaigns and rigorous performance optimization processes can yield superior ROI for your business.

4. Openness and Trust — I pride myself in my ability to build a long-lasting partnerships with my clients. I am not just another Freelancer, I am your trusted advisor and strategic partner.

5. Innovation and Adaptability— I am committed to continuous investment in research and development to stay abreast of industry trends and algorithm changes, ensuring my position at the forefront of marketing innovations. Additionally, I update my Google certifications annually to stay current and proficient in the latest advancements.

If the above aligns with your requirements, why don't we talk?

Looking forward,

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Top Skills

Advertising » Google Ads

Experience: 5 - 10 years

Advertising » Facebook Ads

Experience: 5 - 10 years

Other Skills

Marketing » Marketing Automation

Experience: 5 - 10 years

Advertising » Microsoft Ads

Experience: 5 - 10 years


Experience: 5 - 10 years

Advertising » Youtube Ads

Experience: 5 - 10 years

Marketing » Performance Marketing

Experience: 5 - 10 years

Marketing » Email Marketing

Experience: 5 - 10 years

Marketing » Marketing Analytics » Google Analytics

Experience: 5 - 10 years

Real Estate » Lead Generation

Experience: 5 - 10 years

Customer Support » Ecommerce

Experience: 5 - 10 years

Web Programming » CMS » Wordpress

Experience: 5 - 10 years

Marketing » Social Media Management » Social Media Marketing

Experience: 5 - 10 years

Advertising » Bing Ads

Experience: 5 - 10 years

Advertising » Creative Advertising

Experience: 5 - 10 years

Basic Information

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Pasig City
Tests Taken
Score:  129
Dominance: 96%
Influence: 92%
Steadiness: 96%
Compliance: 78%
Uploaded ID
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“Two superstars...took my business into the realm”

Karen McDonald


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