Current Employment Status:
Hired Full Time on Dec 1, 2020
I'm an all-around Digital Marketing Specialist and have been in SEO since 2008.
I'm a writer, Executive Virtual Assistant, and Project Manager.
Some other things that I want you to know about me:
- I'm highly ambitious but purpose-driven :)
- I'm a proud 'multipotentialite' - yeah, someone with multiple interests and creative pursuits in life
- I've worked with one of the biggest companies here in the Philippines that's involved in real estate and retail
- Also worked with various agencies based in the US and the UK
- I love creating digital products
- I co-own a fitness center
- I support socially responsible businesses
- Digital Marketing
- Real Estate
- Software Development
I have worked with various industry verticals:
Health & Fitness
Food & Beverage
CONTENT WRITING & MARKETING - I'm a Journalism graduate and demonstrate above-average writing skills. I'm great at doing research and writing in-depth, long-form content.
I can write almost any type of content: website copy, press release, in-depth articles, social media content, news, Op-Ed, academic paper, and etc.
I can write about the following topics:
I'm knowledgeable with Skyscraper content, pillar posts, etc
I understand the customer journey and implement this through a marketing funnel.
SEARCH ENGINE OPTIMIZATION
1.Adept in Holistic SEO - both off-page and on-page strategies.
-Conversion Rate Optimization (CRO)
2. I can help clients achieve conversion or goals: sales and return on investment (ROI) for e-commerce websites; web traffic and interaction for content sites; and sales prospects for lead generation sites.
3. Audit and improve websites that will adhere to the latest search engine algorithm.
I can build high-quality backlinks using advanced link building and outreach methods such as, but not limited, to the following:
1. reverse engineering
2. guest blogging
3. broken link building
4. Skyscraper technique
5. link roundup
I'm also knowledgeable with other link building methods: web 2.0s, citations building, tiered link building, and a lot more
Been reaching out to influencers (including micro-influencers and celebrities)
*SEARCH ENGINE MARKETING
*SOCIAL MEDIA MARKETING - Manage FB and Instagram accounts. Create ads & manage
*E-COMMERCE- I'm a business-minded person and I used to run my own online shop (but will be running a few more). Knowledgeable with Amazon Seller Central and other e-commerce platforms such as Shopify and Bigcommerce.
*DROPSHIPPING - I'm also knowledgeable with dropshipping and have designed sites using Alidropshipping and Shopify. Have access to a lot of paid training to stay abreast.
Capable of determining the traffic sources and behavior from data culled up from Google Analytics. Utilize the reports and define the Key Performance Indicators (KPI) to measure if the goals are met and to drill down all necessary improvements or revisions needed to achieve the client’s objectives.
Handled a team of marketers in both physical office and virtual environment.
Been managing projects/ accounts since 2010
The largest team I handled was a team of approximately 150 people
Knowledgeable of Agile Project Management Principle
-Took additional units in education.
-Had a short stint in teaching both primary and secondary level students
I can carry out high-level tasks or support for business owners. I can be your right-hand woman, too.
*Design and video editing
*Website development for B2B and B2C clients
*Intermediate level of experience in Amazon
*Virtual Assistance or Administrative tasks: data entry, transcription, research, customer service, and a lot more...
PLATFORM/ SOFTWARE I'M KNOWLEDGEABLE WITH:
E-commerce - Amazon, Shopify, Bigcommerce
SEO - Surfer SEO, SEMRush, Moz, Majestic, Ahrefs, SpyFu, SEO Powersuite, Cognitive SEO, Google Analytics, Google Webmaster Tool, Similar Web, etc
Content - Copy. AI, Jasper
Marketing - Mailchimp, Aweber, Active Campaign, Pitchbox, Google Adwords, FB Business Manager, Adroll, Hootsuite, and more
CRM - Zoho,
Real Estate - Apptivo, Turboleads, Homebot
Project Management - Basecamp, Asana, Trello, Slack, Microsoft Teams, TeamWork
Design - Canva, Photoshop, YouZign
Video - Adobe Premier, Vidinflux, ContentSamurai, Camtasia, VideoScribe, Animoto
Wordpress- OptimizePress, Woocomerce, and other WP plugins
• Published over 300 online articles on business, tourism, health, technology, and etc. • Has flair and passion for writing. • Has the ability to deliver persuasive, comprehensive, and well-researched write-up. • Well-versed in writing articles, essays, news, and press releases
• Wrote ads for PPC campaigns • Published online articles on various topics such as business, tourism, health, technology, and etc. • Produced quality content for article submission sites, blogs, forums, and press release sites
Responsible for improving the processes of its existing digital marketing department. Duties and responsibilities covered the high demands in online marketing industry. These include: • Conceptualize website design and structure that is friendly to both users and search engines. • Research keywords that will target more customer and, in return, increase the company’s revenue. • Diagnose and resolve technical SEO issues • Stay updated on latest industry trends, SEO best practices, and Google algorithm changes. • Facilitate content promotion in multi channels: social media, newsletters, blogs, and etc. • Conducts quality check on articles provided by freelance writer • Set standards for all SEO and online marketing campaigns • Assign tasks and check articles sent by freelance writers • Provide insights on the progress of SEO and online marketing strategies with accompanying Key Performance Indicators (KPIs) and Web Analytics review
I have been developing Wordpress sites for 6 years now.
Managed a team in both office and virtual setting. 6 years of Project/ Account Management. Knowledgeable of SCRUM and utilizes online project management tools such as Basecamp. Has strong attention to details to ensure both quality and efficiency.
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