Any
250
20
Dec 28, 2023
**Job Overview:**
We are seeking a highly motivated and experienced Digital Marketing Specialist to join Everbond Coatings' dynamic marketing team. The ideal candidate will have a deep understanding of Google Ads, a proven track record in producing and managing effective online advertisements, and the ability to create compelling ads and landing pages that drive conversions.
**Responsibilities:**
1. **Google Ads Management:**
- Develop, execute, and optimize Google Ads campaigns across various platforms. and scale at a effective ROI
- Conduct keyword research, ad copywriting, and A/B testing to enhance campaign performance.
- Monitor and analyze campaign data, providing regular reports and insights to improve ROI.
2. **Landing Page Development:**
- Design and create visually appealing and user-friendly landing pages that align with Everbond Coatings' marketing objectives.
- Implement best practices for landing page optimization to maximize conversion rates.
- Collaborate with cross-functional teams to ensure landing page content is cohesive with Everbond Coatings' overall marketing strategies.
3. **Analytics and Reporting:**
- Utilize Google Analytics and other relevant tools to track and measure the success of advertising campaigns and landing pages.
- Generate reports detailing key performance indicators and provide actionable insights for continuous improvement.
4. **Stay Abreast of Industry Trends:**
- Keep up-to-date with industry trends, Google Ads updates, and emerging technologies to ensure Everbond Coatings' campaigns remain innovative and effective.
**Qualifications:**
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Proven experience in managing Google Ads campaigns and optimizing for performance.
- Proficient in HTML, CSS, and web design principles for creating landing pages.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
**Preferred Skills:**
- Google Ads Certification.
- Experience with other digital advertising platforms
- Knowledge of SEO best practices.
- Familiarity with marketing automation tools.
**How to Apply:**
If you are passionate about digital marketing, possess the required skills, and are ready to take on a challenging role, please submit your resume, portfolio, and a cover letter detailing your relevant experience.
Everbond Coatings is an equal opportunity employer and encourages candidates from all backgrounds to apply.