Technical SEO Specialist

***PLEASE DO NOT APPLY IF YOU DO NOT HAVE ANY EXPERIENCE***

As a Technical SEO Specialist, you will be responsible for optimizing website architecture and implementing technical strategies to improve website performance and search engine rankings. You will also conduct keyword research, analyze data, and provide recommendations for on-page optimization. Your expertise in HTML, CSS, and JavaScript will be utilized for troubleshooting and enhancing website UX/UI. An exceptional Technical SEO Specialist should possess strong analytical skills, attention to detail, and a passion for staying up to date with the latest SEO trends and algorithms.

Areas of focus include:
- Page load speeds
- Backlink profiles
- Mobile usability
- Site structure
- Creating sitemaps
- Diagnosing technical errors

- Strong understanding of HTML, CSS, JavaScript, and web development.
- Proficiency in using SEO tools like Google Analytics, Google Search Console, SEMrush, etc.
- 3 years of experience in technical SEO
- Excellent problem-solving skills and attention to detail.
- (Preferred but not required) Certifications in SEO, web development, or digital marketing. Examples include SEO and marketing certifications like Google Analytics Individual Qualification (GAIQ), Google Ads certifications, and HubSpot Inbound Marketing certifications, along with web development certifications from reputed institutions and those offered by major platforms like Microsoft Azure or Amazon AWS.
- Coding or scripting skills, such as Python, JavaScript, or SQL.
- Proficiency in multiple languages and experience in international SEO (for global companies).
- Experienced with different CMS solutions and their SEO plugins or modules.
- Create technical SEO documentation, guidelines, and reports effectively.
- Understanding of search engine algorithms and updates

Key Skills Requirements:
Web development - must have a strong understanding of web development languages, including HTML, CSS, and JavaScript.
Scripting languages - must also have knowledge of server-side scripting languages (e.g. PHP and Python) and databases (e.g. MySQL and Oracle).
SEO expertise - In-depth knowledge of search engine algorithms, ranking factors, SEO best practices, technical SEO and other SEO disciplines.
Site audit and analysis - Skill in conducting comprehensive SEO audits to check the website's technical health, indexation status, internal linking structure, and more. Identify technical issues and improvement opportunities.
Tracking metrics - Competency in tracking and analyzing website performance metrics and KPIs, including organic traffic, page load times, and click-through rate.
Page speed optimization - Knowledge of techniques to improve website loading times, including image optimization and caching. Proficiency in using tools like Google PageSpeed Insights and GTmetrix.
Mobile optimization - Understanding mobile-first indexing and optimise websites for mobile responsiveness and page speed.
Website architecture - Ability to design and optimize site structures for SEO. Knowledge of XML sitemaps, robots.txt files, and canonical tags.
Problem-solving - Problem-solving skills to diagnose, prioritize, and resolve technical SEO issues quickly.
Communication and collaboration - Effective communication skills to collaborate with developers, content creators, and marketers. Ability to explain technical SEO concepts to non-technical stakeholders.

Responsibilities:
- Conduct thorough technical SEO audits of websites to identify areas for improvement and provide recommendations for optimization.
- Implement technical SEO best practices, including optimizing website structure and code, improving website speed and performance, and ensuring mobile friendliness.
- Collaborate with content teams to ensure that content is optimized for search engines and aligned with SEO strategies.
- Monitor and analyze website traffic, rankings, and other metrics to identify opportunities for improvement and track progress over time
- Stay up to date with the latest trends and best practices in technical SEO and search engine algorithms
- Work closely with development teams to implement technical SEO changes and ensure that website updates don’t negatively impact SEO performance.
- Create and maintain technical SEO documentation and guidelines for internal teams and stakeholders.
- Provide technical SEO support and guidance to other members of the marketing team as needed.

Send the following to Upgrade to see actual info
- Detailed and updated CV (including company name, job title, responsibilities)
- Personality test: Upgrade to see actual info/forms/d/e/1FAIpQLSdJ0-HY16sYfd-GvvunkHmcD0dO_qsjXATrvgPkuih3UGPFLw/viewform
- Profile questions: When is your birthday, what's your age, do you have kids, how many kids do you have?

*** INCOMPLETE REQUIREMENTS WILL NOT BE ENTERTAINED ***