Social Media Specialist

Location: Remote (Must be available during Australian business hours)

We are on the lookout for a talented and innovative Social Media Specialist to join our vibrant marketing team. This role involves crafting engaging content across various social media platforms and will report directly to the Marketing Coordinator. The ideal candidate will play a pivotal role in developing our social media presence and enhancing customer engagement.

Key Responsibilities:
* Brainstorm and implement creative social media strategies that align with our brand goals.
* Develop multimedia content, including videos and graphics, that resonates with our audience and amplifies our brand message.
* Produce dynamic content for platforms including YouTube, Instagram, TikTok, ensuring consistency with our brand identity.
* Manage daily social media posts and respond to follower interactions, fostering a vibrant and engaging community.
* Track social media engagement to identify high-performing ideas and campaigns for scalability.
* Stay up-to-date with the latest social media trends and tools; continuously refine our strategy and techniques.
* Collaborate on the development and refinement of social media guidelines and best practices.
* Handle multiple content projects from conception through to execution within scheduled timelines.

Qualifications:
* A Bachelor's degree in Marketing, Communications, or related field.
* Experience in social media management, content creation, and digital marketing.
* Strong interpersonal skills with the ability to collaborate effectively with various teams.
* A robust portfolio demonstrating expertise in crafting compelling content across various social media platforms.
* Strong proficiency with digital technology and social media platforms, including content management systems and analytics tools.
* Excellent understanding of marketing strategies and the ability to adapt strategies to fit social media.
* Highly creative with exceptional writing, editing, and communication skills.
* Proven ability to manage projects independently, prioritise tasks and thrive in a fast-paced environment.

Application Instructions:
To apply for this position, please submit your resume along with your portfolio or examples of social media campaigns you have led or significantly contributed to. Applications without a portfolio will not be considered.