Social Media Specialist

We are seeking a strategic Social Media Specialist to join our marketing team. In this role, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will work closely with the content and marketing teams to create engaging content, optimize our social media profiles, and analyze the effectiveness of social media campaigns.

Key Responsibilities
-Develop, implement and manage our social media strategy incl. Facebook, Instagram, TikTok, Google Ads, Youtube
-Manage and oversee social media organic content (incl. content calendar and briefs to design and copy team)
-Manage and oversee paid social campaigns and the overall traffic development towards our product and services funnels
-Provide weekly/monthly reports on main KPI
-Stay up to date with latest social media best practices and technologies

Key Requirements and Qualifications
-Excellent knowledge of Facebook, LinkedIn, Instagram and Youtube best practices
-Good knowledge of Facebook Business Manager and Google Ads platforms
-Familiarity with KPIs on Shopify and Clickfunnels
-Understanding of SEO and social KPIs (CTR, DPVR, CR, TOFU, MOFU, BOFU, CPC, CPA)
-Experience with building audiences and buyer persona research
-Familiarity with web design and publishing
-Good leadership and multitasking skills
-Team player
-Good time-management skills
-BSc degree in Marketing or relevant field

Application Process:
Interested candidates should apply by submitting a resume and a cover letter that discusses your relevant experience and what makes you a great fit for this role. Please include any certifications or training relevant to e-commerce management.