Social Media Manager for Up and Coming Vacation Rental Company

Position Overview:
We are seeking a creative and driven Social Media Manager to join our Short Term Vacation Rental company based in Canada! The ideal candidate will have a strong understanding of Instagram and TikTok platforms, with the ability to leverage existing content, create engaging reels, write compelling captions, and effectively utilize Stories and other features to promote our various short term rentals, drive bookings, increase engagement, and foster real and authentic interactions with our target audience.

Responsibilities:
- Manage and maintain our current 4 short-term rental presence on Instagram and 1 account on TikTok.
- Know how to utilize existing content to create visually appealing and engaging posts + reels.
- Create captivating reels from our content that stand out and have the potential to go viral (BONUS IF YOU CAN EDIT)
- Craft compelling captions that resonate with our ideal clients and drive action.
- Foster real and authentic engagement through meaningful interactions with followers.
- Utilize Canva to design eye-catching Stories and promotional materials for our business
- Help create newsletters for our properties on a monthly or bi-monthly basis.
- Share customer reviews and testimonials to build trust and credibility.
- Develop and execute strategies to drive traffic to our listings and website.
- Generate comments, likes, shares, and other forms of engagement on TikTok and Instagram.
- Monitor trends and stay up-to-date with changes in social media algorithms and best practices.
- Create monthly analytics reports for each of our clients and email them the reports.

Qualifications:
- High level of English Language both written and verbal
- Previous experience managing social media accounts, particularly on Instagram and TikTok.
- Strong understanding of social media platforms and their respective audiences.
- Excellent written communication skills with the ability to craft engaging captions - we do not want captions being created solely in ChatGPT
- Proficiency in creating and editing videos/photos for social media content (BONUS!)
- Experience with Canva and possibly Lightroom & video editing software like Capcut or Premiere
- Creative thinker with the ability to generate innovative ideas.
- Detail-oriented and organized, with the ability to manage multiple tasks simultaneously.
- Knowledge of analytics tools to track and measure the success of social media campaigns.
- Passion for staying up-to-date with the latest trends and developments in social media marketing.

In Order to be considered to apply you MUST submit a CV as well as sample work you have done that shows before and afters of accounts you managed along with any video/graphic/or photo content you have created.