Social Media Ads Specialist

Are you a highly experienced Social Media Ads Specialist looking for a longterm career?

Then this may be the role for you!

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Job Type: Part-time with the potential to transition to full-time within 3 months

About Us:
Join a dynamic health and fitness brand that's dedicated to transforming lives through personalized training, high-quality supplements, and innovative online coaching. We operate a brick-and-mortar personal training studio, an ecommerce supplement business, and are poised to launch an online personal training program. We're looking for a seasoned Social Media Advertising Specialist who can synergize these aspects to enhance our brand’s reach and effectiveness.

Job Description:
As a Social Media Advertising Specialist, you'll take the helm of our advertising efforts across three interlinked platforms: our local gym, our supplement ecommerce, and our upcoming online training services. You'll create targeted ad campaigns that engage our diverse client base, reflect the holistic values of our brand, and drive measurable success in client acquisition and product sales.

So take note, this is essentially 3 separate businesses (physical gym, online coaching, eComm supplements), but they are interlinked.

Responsibilities:
1. Facebook and Instagram Ad Management:
- Create, launch, and monitor Facebook and Instagram ad campaigns to drive traffic, engagement, and conversions.
- Optimise ad targeting, bidding strategies, and ad creative to maximise ROI and achieve campaign objectives.
- Regularly analyse ad performance metrics and make data-driven decisions to optimise campaign performance.
- Stay updated on the latest trends, best practices, and algorithm changes in Facebook and Instagram advertising.

2. Lead Generation and Conversion:
- Drive lead generation efforts through targeted advertising campaigns, lead magnets, and other lead capture strategies.
- Implement lead nurturing tactics to engage and qualify leads, ultimately converting them into appointments and sales.
- Monitor lead quality and conversion rates, identifying opportunities for improvement and optimization.
- Work closely with the sales team to ensure seamless handoff of leads and optimise the sales process.

3. Performance Tracking and Reporting:
- Track key performance indicators (KPIs) related to ad campaigns, marketing funnels, and lead generation efforts.
- Generate regular reports and analysis to provide insights into campaign performance, identify trends, and recommend optimizations.
- Communicate results and recommendations to the management team, providing actionable insights for decision-making.

Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field (preferred).
- Extensive knowledge and experience in creating strategic marketing funnels, including lead generation, lead nurturing, and conversion optimization.
- Proven experience in managing Facebook and Instagram ad campaigns, with a strong track record of driving results and achieving KPIs.
- Proficiency in ad management platforms such as Facebook Ads Manager, Instagram Ads, and marketing automation tools.
- Strong analytical skills and the ability to interpret data to drive actionable insights and optimizations.
- Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.
- Highly organised, detail-oriented, and able to manage multiple projects simultaneously.

Benefits:
- Competitive salary based on experience.
- Remote work flexibility.
- Opportunity to work with a dynamic and passionate team in the health and wellness industry.
- Ongoing training and professional development opportunities.

How to Apply:
If you are interested in working in holistic health and fitness and have the skills and experience to excel in this role, then apply at this link:
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