Seo Expert

We are a Sydney Australian Plumbing Business on the hunt for a SEO Expert who can assist with:

Specialist is responsible for optimizing websites to rank higher in search engine results, increasing organic traffic, and improving the visibility and accessibility of a website. Their primary focus is on implementing strategies to enhance a website's performance in search results and ensuring it complies with search engine guidelines. A typical job description for an SEO Specialist might include the following responsibilities:

Keyword Research: Identifying and analyzing popular search terms used by the target audience to improve website ranking for those specific keywords.

On-Page Optimization: Optimizing website content, including meta tags, headings, URL structures, and internal linking to improve search engine visibility.

Off-Page Optimization: Developing strategies for link building, managing backlink profiles, and executing outreach campaigns to increase the number and quality of inbound links to the website.

Content Strategy: Creating and implementing content strategies that align with SEO goals, ensuring high-quality, relevant, and engaging content that appeals to both users and search engines.

Technical SEO: Conducting website audits to identify and resolve technical issues that could impact search engine ranking, including website speed, mobile-friendliness, indexing, and site architecture.

Analytics and Reporting: Monitoring website performance using tools like Google Analytics, generating reports, and using data to make informed decisions and adjustments to SEO strategies.

Keeping Abreast of SEO Trends: Staying updated with industry trends, algorithm changes, and best practices to adjust strategies accordingly.

Collaboration and Communication: Working closely with content creators, web developers, and marketing teams to implement SEO best practices across various departments.

Local SEO (if applicable): Implementing strategies to improve a website's visibility in local searches, including managing local listings and reviews.

Skills and Qualifications often sought for an SEO Specialist role:

Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs).
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent understanding of search engine algorithms and ranking factors.
Content creation and copywriting skills.
Knowledge of HTML, CSS, and JavaScript as it pertains to SEO.
Effective communication and teamwork skills.
Experience with A/B testing and other testing methods.
Adaptability to algorithm changes and a proactive approach to staying updated.
The specific responsibilities and required skills for an SEO Specialist may vary based on the company, industry, and the level of expertise required for the role.