Senior/Expert Search Engine Optimisation Specialist

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TYPE OF WORK

Any

SALARY

Depends on experience

HOURS PER WEEK

TBD

DATE POSTED

Jul 09, 2024

JOB OVERVIEW

We are looking for an experienced SEO Specialist. This includes identifying and executing both the on and off-page strategy, traffic/inquiry forecasting, website performance analysis and budget management.

Key Accountabilities include the following:

Work closely with the Marketing Manager to define and execute the SEO strategy for Travel & Torism websites, continually identifying new opportunities to grow organic website traffic, managing the SEO budget, and forecasting monthly traffic and inquiry volumes.
Advise and implement on-site and technical optimisations including meta tags, content optimisation, site architecture, indexing, schema, sitemaps, load speeds, and URL paths
Work closely with the Content Team to drive the content strategy and production
Identify and drive link-building opportunities
Research and analysis, including keyword research, competitor analysis, user insights, technical audits, content performance, and backlink audits.
Project manage website improvements and problem-solve issues providing recommendations
Manage third parties that support SEO initiatives

Experience

Demonstrated experience in a Search Engine Optimisation (SEO) role.
Interpersonal skills, with an ability to communicate technical issues in a concise and understandable manner
Proactive in acquiring and learning new skills in the evolving SEO field
Experience in Higher Education or highly regulated industry is desirable

Technical/Further Skills

Experience with content management systems such as WordPress
Advanced knowledge of Microsoft Excel
Advanced knowledge of Google Analytics, Search Console, Trends, and Keyword Planner
Experience with SEO tools such as ScreamingFrog, SEMrush, AHREFs, or equivalent
Working knowledge of HTML, CSS, and JavaScript
Strong numerical skills, logical thinking, and problem-solving skills

What you'll need:

Advanced SEO & Adwords experience.
A comprehensive understanding of On-page and Off-page optimisation.
A thorough understanding of Google Analytics, Google Search Console and various other webmaster tools.
Exceptional verbal and written communication skills.
Excellent project and stakeholder management.
A data-driven approach to SEO & Ads analysis.
Work is in Australian timezone.
English MUST be at an advanced level.

If the above sounds like you, please apply. Your application will include the following questions:

How many years' experience do you have in digital marketing?
Which SEO and web analytics tools are you experienced with?
Which online advertising methods do you have experience with?
What's your expected salary?
Do you have experience with Search Engine Marketing (SEM)?

Please also let us know why you are the right person, explain your experience and tell us why we should hire you.

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