SEO Specialist

We are seeking a highly-skilled, experienced, and results-driven SEO Specialist to join our dynamic marketing team. The ideal candidate will possess expertise in managing SEO strategy, conducting thorough keyword research, and implementing technical SEO practices. As an SEO Specialist, you will be responsible for enhancing our brand's online presence, improving search rankings, and driving organic traffic to our website.

Key Responsibilities:

- Develop and implement effective SEO strategies that align with our marketing goals and objectives.
- Conduct extensive keyword research to identify high-impact keywords and key phrases that drive targeted traffic to our website.
- Perform in-depth analysis of competitors' SEO tactics, and utilize insights to improve our search rankings and user experience.
- Optimize on-page elements, including meta tags, header tags, alt tags, URL structure, and internal linking.
- Manage technical SEO aspects, such as site speed optimization, mobile-friendliness, crawlability, and indexing.
- Collaborate with the content team to ensure that all content is SEO-friendly and adheres to best practices.
- Conduct periodic website audits to identify areas of improvement, and implement necessary changes to enhance search visibility.
- COMPREHENSION QUESTION: What is your favourite SEO activity?
- Monitor and analyze website performance using industry-leading tools, such as Google Analytics, Google Search Console, and SEMrush.
- Stay up-to-date with the latest SEO trends, best practices, and search engine algorithm updates to maintain and improve our competitive edge.
- Produce regular reports and presentations to showcase the progress and success of SEO initiatives to stakeholders.
- COMPREHENSION QUESTION: What do you believe is the most important ranking factor in 2024?

Qualifications:

- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- COMPREHENSION QUESTION: Describe your process for building whitehat links.
- 3+ years of proven experience in SEO, digital marketing, or a related role.
- Solid understanding of search engine ranking factors, algorithms, and best practices.
- Proficiency in using SEO tools, such as Google Analytics, Google Search Console, Ahrefs, Moz, and SEMrush.
- COMPREHENSION QUESTION: What is the most recent algorithm update by Google?
- Strong analytical skills, with the ability to interpret and translate complex data into actionable insights.
- Excellent communication skills, both written and verbal, to effectively present findings and recommendations to teaUpgrade to see actual infombers and stakeholders.
- Ability to work independently and as part of a collaborative team.
- Detail-oriented, with strong organizational and project management skills to manage multiple tasks and deadlines effectively.
- Knowledge of HTML, CSS, and JavaScript is a plus.

To Apply:

Please reply to this job posting.
Attention to detail is very important to us, please answer the following questions as part of your job application, otherwise you will not receive a response:

Please describe a recent SEO project you have worked on, the strategies that were implemented and how then describe the results achieved.

Please answer all comprehension questions outlined in the job post to receive a response to your application.

We look forward to hearing from you :)