SEO & GOOGLE ADS EXPERT

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TYPE OF WORK

Full Time

SALARY

TBD

HOURS PER WEEK

40

DATE POSTED

Apr 29, 2024

JOB OVERVIEW

We are committed to delivering exceptional experiences to our customers and staying ahead in the digital landscape. As part of our growth strategy, we are seeking a talented SEO and Google Ads Specialist to join our dynamic marketing team.

Job Description:

As the SEO and Google Ads Specialist, you will play a crucial role in enhancing our online visibility, driving targeted traffic, and maximizing conversions. You will be responsible for developing and implementing effective SEO strategies, managing Google Ads campaigns, and analyzing performance metrics to optimize results.

Responsibilities:

Develop and execute comprehensive SEO strategies to improve organic search rankings and increase website traffic.
Perform keyword research to identify high-value target keywords and optimize website content accordingly.
Conduct on-page and off-page optimization activities, including content optimization, link building, and technical SEO enhancements.
Monitor search engine algorithms and industry trends to stay updated on best practices and algorithm changes.
Manage Google Ads campaigns across search, display, and video networks to drive relevant traffic and achieve conversion goals.
Create and optimize ad copy, landing pages, and bidding strategies to improve campaign performance and ROI.
Perform A/B testing and analysis to identify areas for improvement and implement optimization tactics.
Generate regular reports on SEO and Google Ads performance metrics, including traffic, rankings, impressions, clicks, and conversions.
Collaborate with cross-functional teams, including content creators, designers, and developers, to align SEO and advertising initiatives with overall marketing objectives.
Stay informed about emerging digital marketing technologies and platforms, and recommend innovative strategies to enhance our online presence.

HOW TO APPLY:
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SKILL REQUIREMENT
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