Real Estate Database Reactivation Specialist

Company Description: We are a leading real estate firm looking for an experienced Reactivation Specialist to re-engage our extensive database of cold contacts.

Job Description: As a Real Estate Database Reactivation Specialist, you will be responsible for developing a comprehensive multi-channel strategy to reactivate our database of approximately 40,000 contacts, including potential buyers, sellers, renters, and others.

Your primary goal is to devise a campaign that revives interest in our services, ensuring a well-structured plan that leads to measurable re-engagement.

Key Responsibilities:
-Analyze the database to segment and customize outreach strategies for different contact groups such as buyers, sellers, renters, and others.
-Design and create a detailed campaign plan, clearly outlining the necessary steps for reactivation and all elements required for the campaign.
-Develop all required campaign materials and establish a timeline for content delivery.
-Ensure that all materials are ready for execution, which will be conducted by a separate team within our marketing department.
-Provide recommendations to optimize the campaign based on analytics and response rates.

Required Qualifications:
-At least 3 years of proven experience in real estate marketing, with a focus on lead nurturing and reactivation.
-Exceptional skills in multi-channel campaign planning and content development.
-Strong project management, analytical, and problem-solving skills.
-Fluent in English with outstanding writing and verbal communication skills.

Contract Details:
-This is a project-based contract role.

Application Process:
Submit your resume and a cover letter outlining your approach to this exciting challenge. Please include detailed examples of past reactivation campaigns you have developed and executed. Additionally, provide a list of requirements and information you would need from us to create a comprehensive quote and project timeline.