Paid Ads Specialist

Job Summary

As a Paid Ads Specialist, you can expect to work closely with clients’ brands, strategizing for both evergreen and seasonal ad campaigns. Through this, you will have the opportunity to recommend paid ad channels such as Search Engine Marketing (SEM) , programmatic media buy (3rd-party DSPs) , and paid social ads.


Responsibilities and Duties

Study clients’ brands to plan for and develop highly effective advertising campaigns and media plans.
Carefully study campaign progress before preparing and conducting high-impact presentations during campaign reviews.
Work with the accounts servicing team and creative team to ensure precise campaign execution is performed and all KPIs are met.
Be aware of clients’ competitive landscape and proactively suggest strategies to help our clients remain at the forefront of their industries.

Qualifications and skills

At least 2 years of working experience in the related field is required for this position.
Hands-on experience with Search Engine Marketing (SEM) , Google Ads, Paid Search, Performance Marketing, and Pay-Per-Click (PPC)
Prior experience as an Ad Ops/Ad Operations Specialist, Media Buyer/Media Buy Specialist, and Programmatic Specialist is preferred but not required.
Proficient in MS Office and Google e.g. Excel Sheets, Word Documents & PowerPoint Presentations.
Required Skill(s) : Search Engine Marketing (SEM) , Google Ads, Paid Search, Performance Marketing, Pay-Per-Click (PPC) , Google Analytics, Google Tag Manager, Facebook Ads Manager.
Candidates with experience managing social media posting and scheduling tasks are preferred.


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