Paid Ads Specialist

Job Purpose:
• To develop and execute creative and effective paid media strategies for our clients, ensuring optimal use of ad budgets and achieving significant ROI.

Key Responsibilities:
• Design and create compelling ad visuals and strategies for new client digital marketing campaigns across various platforms including Meta Ads, TikTok, Google Ads, LinkedIn, and more.
• Daily management and optimization of ad accounts and ad spend.
• Frequent communication with teaUpgrade to see actual infombers regarding client ad accounts, strategies, and results.
• Execution and continuous improvement of paid media campaigns for lead generation & sales across multiple industries.
• Collaboration with marketing team to ensure brand consistency.
• Craft and optimize landing pages and lead generation forms.
• Stay ahead of digital marketing trends and platform updates.
• Analyze campaign performance, generate reports, and adjust strategies accordingly.

Requirements:
• 4+ years experience in managing paid advertising campaigns, with a preference for experience in professional services (real estate, lawyers, mortgage loan officers).
• Comprehensive knowledge of paid marketing channels and technologies, including search, retargeting, social network advertising, and content distribution.
• Proficiency in Meta Ads, Facebook Business Manager, TikTok Ads and Business Manager, Google Ads and Manager, Google • Analytics, Zapier integrations with CRMs, LinkedIn Ads, Manychat, and familiarity with project management systems like Asana and communication tools like Slack.
• Excellent problem-solving, organizational, and multitasking skills.
• Strong written communication and some graphic design skills.
• Proven ability to manage budgets and forecast/report results.

Please reply to this job post with your resume and portfolio link.\


***URGENT!!!!