Media Buyer | Head of Marketing

About Us:
At Property Principles, we're at the forefront of redefining property investment in Australia. Specialising in both residential and commercial markets, we empower our clients to take charge of their financial futures through insightful, data-driven investment strategies. Led by Joe Tucker, co-founder of the Aus Property Investors community, our team is committed to breaking down the barriers that limit investors to a single property. With over 70,000 members in our community, we’re here to support our clients in expanding your property portfolio beyond the average.

The Role:
We're looking for an experienced Head of Marketing with a focus on Media Buying and creation, someone who’s proven themselves in the digital marketing arena and has experience in elevating businesses through strategic paid search campaigns across both B2B and B2C landscapes. This role is tailored for someone eager to lead our marketing efforts, drive our brand forward in the digital space, and stay ahead of the curve, especially with emerging trends like TikTok and Youtube.

Responsibilities:

Crafting and executing solid ad strategies, both evergreen and seasonal, to bolster growth and engagement.
Diving deep into competitor analysis, keyword research, and campaign management & optimisation.
Utilising data analysis and reporting to shape our marketing decisions.
Amplifying our digital presence across major platforms such as Facebook, TikTok, YouTube, and Google Ads, with a strong focus on media buying.
Transforming our weekly podcast content into engaging video content to broaden our reach and attract new clients. (Attached below some examples)
Possibly enhancing our engagement within Australia's largest property investment Facebook Group.

Essential Skills:

A solid 5-7+ years of digital marketing, with a significant lean towards media buying.
Expertise in navigating the waters of Facebook, TikTok, YouTube, and Google Ads.
A proven track record in elevating YouTube channels and repurposing video content for broader reach.
Mastery in ad strategy, campaign management, competitor analysis, keyword research, and data interpretation.
Must be creative and create new ideas for marketing content, short form video is a must.

What You’ll Need:

No need for direct client interaction, but you should have a way with words, especially when crafting marketing content.
Regular collaboration is part of the deal, with teaUpgrade to see actual infoetings 3 times a week to keep us all on the same page.
Proof of previous results through similar roles.

What’s in It for You:
Well paid salary
No one leaning over your shoulder - we are a start up and all work hard and get the job done
The chance to lead in the cutting-edge realm of real estate marketing.
A role that encourages creative freedom and innovation.
Fully Remote

Technical Requirements:
You’ll need a reliable Mac or PC that won’t flinch at multitasking.

How to Apply:
Please send us your CV and a covering letter that speaks to your experiences in media buying and digital marketing strategies. Tell us how you envision contributing to Property Principles’ growth through your marketing prowess.

For those that are really eager to prove themselves, this isn't a mandatory, but feel free to create a short form ad from this content.
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