Marketing Technology Coordinator - $6-8 / hour (depending on experience)

Job Description: Marketing Technology Coordinator

Role Overview:

We are actively seeking a Marketing Technology Coordinator to manage and enhance our digital marketing tools and campaigns with a focus on the real estate investment sector. This role requires proficiency in a diverse set of tools including Google Analytics, Facebook Ads Manager, ConvertKit, and many others. The ideal candidate will be adept at using these technologies to drive webinar sign-ups, manage evergreen content across multiple platforms, and grow our community of aspiring real estate investors. This position starts as part-time with the potential to expand to full-time as our business scales.

Responsibilities:

- Set up and execute email marketing automation using ConvertKit to maximize lead magnet sign-ups and nurture leads into joining our community and taking our courses.
- Set up and oversee the use of digital marketing tools such as Zapier, ConvertKit, Hotjar, Deadline Funnel, Hello Bar, Webinar Jam, Google Analytics, Social Bee, Google AdWords, and Moz.
- Own the setup and optimization of various marketing technologies and tools that sync seamlessly across platforms.
- Set up and monitor ad campaigns on social media and search platforms such as Facebook, Google, Pinterest, TikTok, etc.
- Gather and analyze data from Google Analytics, ConvertKit, Hotjar and other analytics tools to optimize user experience and conversion rates on our web properties.
- Employ automation tools like Zapier and ManyChat to streamline workflows and enhance user engagement at the direction of the Head of Marketing
- Utilize Teamwork, Notion, and Slack for project management and team communication, ensuring tasks are completed efficiently and on schedule.
- Collaborate closely with the marketing team to implement new tools or processes as needed.
- Madison: set and refine marketing strategies

Qualifications:

- Experience setting up and optimizing marketing automations.
- Strong familiarity with the specified digital marketing tools and platforms.
- Excellent analytical abilities to collect, analyze and interpret data into actionable marketing insights.
- Solid project management skills and proficiency in using project management software such as Teamwork and Notion.
- Exceptional communication skills and the ability to work collaboratively within a team environment.
- Interest in real estate investing or a willingness to learn the intricacies of the industry.

Bonus:
- Experience in setting up and managing digital ad campaigns and SEO strategies.

Work Commitment:

- Initially part-time, approximately 20 hours per week, with the potential to grow into a full-time position.
- Must be adaptable to the changing needs of the business and willing to expand your role and responsibilities as needed.

How to Apply:

If you are eager to apply your expertise in marketing technology to help grow a dynamic community focused on real estate investing, please send us your resume and a cover letter. Your cover letter should highlight your experience with the marketing tools listed and your interest or experience in real estate investing.

Join our team and contribute to empowering individuals to succeed in real estate investment with our comprehensive educational content!