Marketing Specialist for B2B Business

About Us:
Maverick Office Supplies is a provider of office supplies and Net30 Tradeline business builder across the country. We specialize in offering Net30 tradelines to our B2B clients, making it easy and convenient for them to build business credit easily.

Position Overview:
We are currently seeking an experienced Marketing Specialist. As a Marketing Specialist focusing on B2B, you will be responsible for developing and executing marketing strategies that effectively promote our products to other businesses. Your role will encompass various digital marketing channels, with a particular emphasis on social media marketing, SEO, and email marketing campaigns. You will collaborate closely with cross-functional teams to ensure alignment with overall business objectives and contribute to the growth and success of the company.

Key Responsibilities:

1.) Social Media Marketing:
- Develop and implement social media strategies to increase brand awareness, engagement, and lead generation within the B2B space.
- Create compelling content for various social media platforms tailored to our target audience.
- Monitor social media channels for industry trends, competitive insights, and engagement opportunities.
- Analyze and report on the performance of social media campaigns, optimizing strategies for maximum impact.

2.) SEO:
- Conduct keyword research and analysis to identify opportunities for improving search engine rankings and driving organic traffic.
- Develop and execute SEO strategies to enhance our website's visibility and performance on search engine results pages (SERPs).
- Implement backlinking strategies to improve domain authority and establish our brand as an authoritative source within the industry.
- Stay informed about search engine algorithm updates and best practices, adjusting strategies accordingly.

3.) Email Marketing Campaigns:
- Plan, create, and execute targeted email marketing campaigns to nurture leads, promote products/services, and drive conversions.
- Segment email lists based on various criteria (industry, buyer persona, etc.) to deliver personalized and relevant content.
- Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.
- Continuously test and iterate on email templates, subject lines, and calls-to-action to improve engagement and conversion rates.

Qualifications:
- Proven experience (at least 2 years) in digital marketing with a focus on B2B.
- Experience with ecommerce platforms such as Shopify, WooCommerce, or Magento.
- Familiarity with Net30 tradelines and B2B purchasing processes.
- Demonstrated expertise in social media marketing, SEO, and backlinking strategies.
- Proficiency with social media management tools, SEO tools and email marketing platforms.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication skills, both written and verbal.
- Creative thinker with a passion for staying updated on industry trends and emerging technologies.
- Indicate your favorite color in the subject line when applying.
- Ability to work independently, communicate with teaUpgrade to see actual infombers and work collaboratively in a fast-paced environment.


Benefits:
- Flexible remote work environment.
- Competitive compensation package.
- Opportunities for growth and advancement within the company.
- Access to training and development resources.
- Work with a dynamic team dedicated to providing exceptional service to our B2B clients.

To apply, please submit your portfolio, resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.

We look forward to reviewing your application!