Marketing Specialist

Quiresoft Technologies, a rapidly growing Canadian company based in Vancouver, is seeking a highly skilled and dynamic Marketing Specialist to join our team. This role requires an individual who excels in a fast-paced environment and possesses a robust background in digital marketing. The successful candidate will have hands-on experience with Meta ad campaigns, cold calling, and basic digital marketing strategies.

Responsibilities:

Campaign Development: Design and execute impactful paid social media campaigns across various platforms, focusing on Meta ads, to increase brand visibility, engagement, and conversions.
Lead Generation: Employ cold calling techniques to proactively identify and engage potential clients, effectively communicating the value of our products and services.

Email Marketing: Create and manage email marketing initiatives to nurture leads, promote offerings, and strengthen customer relationships.
Performance Analysis: Monitor, analyze, and report on campaign performance metrics to refine marketing strategies and ensure optimal results.
Collaborative Innovation: Work closely with the marketing team to brainstorm and implement creative marketing strategies and tactics.
Qualifications:

Digital Marketing Expertise: Proven track record in planning and executing successful paid social media campaigns, particularly with Meta platforms.
Sales Acumen: Strong capability in cold calling and lead generation through effective outbound sales strategies.

Email Marketing Proficiency: Experienced in utilizing email marketing platforms and techniques, including segmentation, automation, and analytics.
Communication Skills: Exceptional communication and interpersonal abilities, with a knack for persuasive and clear client interactions. Strong English speaking skills are essential.
Analytical Thinking: Analytical skills with a proficiency in interpreting data and making informed, data-driven decisions.
Creative Insight: A creative mind with a passion for staying abreast of industry trends and continuously improving marketing practices.
Preferred Qualifications:

Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.
Industry Experience: Previous experience in a similar marketing role, ideally within a technology-focused business. Experience with real estate companies in North America and familiarity with GoHighLevel is a significant advantage.
Technical Familiarity: Understanding of CRM systems and marketing automation tools. Experience in automation and GoHighLevel is a plus.
Additional Requirements:

Time Zone Alignment: Must be able to work in PST time zone to align with our Vancouver office operations.
Professional Working Environment: Should have access to a quiet office or home office environment to work without disturbances and background noise.

Future Onsite Opportunities: For exceptional performers who prove to be invaluable assets to the company, there are potential opportunities to transition to onsite roles at our Vancouver office in the future.
We invite qualified candidates who are passionate about marketing and driven to excel in a collaborative and innovative environment to apply.