Marketing Specialist

Akolade is in the business of creating events and conferences in Australia.

As masters of learning, we are conversation instigators, matchmakers, changemakers, and inspirers of communication in the retail, supply chain, healthcare, non-profit, communications, and government sectors.


MARKETING SPECIALIST

Role Description:

Help strategise, implement and analyse marketing campaigns working with multiple stakeholders (Product, Sales & Operations)

Attend marketing briefing sessions and work with the creative team to deliver campaign assets
Plan and implement email marketing, social media, website, offline and partnership campaigns
Conduct market research (consumer and competitors) and keep the team updated on insights and trends that impact the marketing approach
Work with a digital media manager to implement lead generation campaigns (SEM and Display)
Work with the content team and ensure content calendar and production is in line with the campaign requirements
Work with the database team to ensure the right data is available for campaigns and new data is being added on an ongoing basis
Ongoing analysis of campaigns and optimisation plans
Help build marketing best practices

Requirements and skills:

4-5 years as a marketing executive/specialist with digital marketing agencies or brands
Degree in business or marketing
Experience with automation tools such as HubSpot
Working knowledge of SEM, Display, SEO
Hands-on experience with Social media/content marketing
Analytics experience, working with tools such as Google Analytics
Excellent project management and communication skills