Marketing Specialist

Company Description:
Join our dynamic team at a leading Asian digital media company based in the United States, renowned for its diverse portfolio including a popular skincare brand and an innovative card game brand. We are at the forefront of culture, including content initiatives featuring famous Filipino actresses such as Kathryn Bernardo, Liza Soberano, and Dolly De Leon.

Job Description: Digital Marketing Manager

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services across various digital platforms.

Key Responsibilities

1. Google AdWords/SEO Management
2. Google Trends/Keyword Research
3. Email Marketing Planning and Execution
4. Meta Paid Ads (Facebook/Instagram) Implementation and Testing
5. TikTok Ads Management
6. SMS Marketing Planning and Execution
7. Amazon Product Listing Management
8. Campaign Analytics and Reporting


Ideal Skillset

1. Experience in Google AdWords, SEO, email marketing platforms (e.g. Klaviyo), Meta and TikTok Ads, SMS marketing tools, and Amazon Seller Central.
2. Strong ability to analyze data and metrics to guide marketing strategies, with proficiency in tools like Google Analytics and platform-specific analytics.
3. Creativity and Innovation: Creative thinking to develop engaging marketing campaigns across platforms, including video-centric platforms like TikTok.
4. Communication: Exceptional written and verbal communication skills for crafting compelling marketing messages and presenting strategies.
5. Project Management: Ability to manage multiple campaigns and projects simultaneously, with strong organizational skills.

Perks:
1. Remote working flexibility.
2. Free company products, including from our skincare and card game brands.
3. Opportunity to contribute to a leading company at the forefront of Asian culture.
4. Be part of a vibrant and innovative team.
5. Career growth in a thriving digital media environment.