Marketing Specialist

We are looking for an ambitious marketing specialist to be responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.

To be successful as a marketing specialist, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.

We are the trusted partner of artists, jewelers and craftspeople for machines, parts, tools and supplies, rough rock, and other materials to turn their creative vision into reality. When you join our team, you will play a key role in keeping alive the 40-year passion and legacy of our founders in the art of lapidary.

We are constantly redefining the gold standard in lapidary. Over the last 3 years, we have experienced exponential growth. Recently, we partnered with a multi-billion company and we are ramping up our team to support this next level of growth.

This position is 100% remote.

Wondering what it's like to work here? Come check this:
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Here’s what your day-to-day will look like when you join our team:

KEY RESPONSIBILITIES:
As Marketing Specialist, you will be required to perform a variety of tasks, such as but not limited to the following:
- Developing and implementing marketing plans.
- Undertaking competitor research and analyses.
- Conducting market research to establish customer trends and habits.
- Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
- Building and maintaining relationships with new and existing customers through prospecting and networking.
- Promoting brand awareness through marketing efforts.
- Creating marketing materials for our website and other marketing platforms.
- Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
- Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
- Performing other duties when needed.

KEY SKILLS AND EXPERIENCE:
- 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
- Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
- Experience using analytics software.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, high-pressure environment.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Highly organized and detail oriented.


COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Highland Park Lapidary recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

BENEFITS
• Health insurance
• Dental Insurance
• Professional development assistance
• Paid leaves
• 13th-month pay


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