Marketing Media Admin Analyst Healthcare

Responsible for promoting the company and its products and services and increasing customer awareness through the creation and management of ad campaigns and marketing communications.

• Manage and maintain website content and design, functionality, and SEO optimization.
• Create and manage paid search marketing campaigns, including keyword research and selection; account, campaign and ad group setup; conversion tracking; ad copy creation; and budget management.
• Assist with copywriting, artwork, and web workflow for planned print and digital marketing communications, including social media and email.
• Maintain and enhance tracking systems and analytics for marketing campaigns and online activities.
• Monthly reporting to communicate results.
• Outreach and appointment setting.
• Basic administration tasks; word, excel, PowerPoint, pdf, DocuSign, email/outlook.
• Able to communicate using fluent English on conference call and with clients.
• Proper written grammar and able to write communications.

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