Marketing Campaign Manager

Position Summary:
The Marketing Campaign Manager is responsible for driving BridgeCom Systems Marketing
objectives for specific groups of products/audiences. This individual will take the lead in
establishing the business's brand in the marketplace for those products, identifying the correct
audience and messaging, as well as marketing-specific key performance indicators (KPIs), and
effectively driving flow through a holistic marketing approach.
The Marketing Campaign Manager will develop and deliver creative marketing content, analyze
data, lead and coach their teams to integrate and implement recognized best practices. A
successful incumbent will possess a breadth of marketing knowledge ideally in digital marketing
and ecommerce, strong relationship skills, leadership skills working with a small to midsize team
and the ability to work and collaborate effectively within a highly fast-paced and team-centric
environment. The ideal candidate must have 5+ years of experience in marketing and proven
results in creating successful campaigns with a high return on investment. And they must be an
ongoing student of their craft, consistently investing time into learning new and emerging
marketing techniques.

About BridgeCom Systems:
Our mission is to help people communicate using 2-way radio through exception support and
education. We supply, support, and provide value to our customers located all around the USA
from our primary location in KC, MO. Our core values are the backbone of our business and
guide our hiring process: we are team players, accountable, transparent, disciplined, aligned,
constantly learning, and results-oriented. This company operates nationally and is growing by
the day.
Be a part of a team that made the Inc 5000 list of fastest growing privately held US companies
TWO years in a row!

Objectives:
? Learn and understand thoroughly your target market and product line
? Be able to organize campaigns in a way that everyone can see and follow
? Direct teaUpgrade to see actual infombers to perform specific tasks and follow up to make sure those
tasks are being completed correctly
? Keep a pulse on what the customer is saying on social media and also what they
are saying on the phones. Let the customer feedback direct sales offers and
content
? Create content that leads to sales
? Give team training and current information that will help them reach their KPI’s
? Manage marketing projects and collaborate well with all teaUpgrade to see actual infombers
? Create marketing campaigns to meet the goals and priorities of the business. The
goals and priorities are discovered through market research and leadership
directives.
? Know when to hire someone to perform a task
? Drive revenue and profit growth through leading and implementing core marketing
principles and creative ideas through our multiple sales channels
? Measures and reports performance of all marketing team activity and assesses against
goals (Production and KPIs)
? Meet Weekly KPI's and monthly/quarterly Revenue Targets.
? Be a contributing member of the Marketing Team in revenue, culture, and brand image.
? Have a clear understanding of email marketing & social media marketing
? Document and optimize processes
? Communicate BridgeCom Systems’ value proposition to all customers.
? Have a strong desire to excel in a results driven environment.
? Train every day from leaders in the marketing community to stay at peak performance.

Competencies:
? Ability to develop digital and traditional marketing strategies designed to drive return on
investment
? Possess a level of financial acumen in order to develop marketing budgets that align with
the business’s overall budget
? Prioritize and plan work activities; use time efficiently; set goals and objectives; organize
or schedule other people and their tasks.
? Ability to leverage marketing data to inform decisions for the organization
? Demonstrates the technical ability to work effectively in HubSpot
? Ability to make marketing recommendations that will move the business forward
? Extensive knowledge on how to leverage social media platforms to drive strategy
? Understanding of the various Facebook, Google Ads, Amazon PPC and how to
implement them
? Can effectively measure performance of a marketing campaign and draw conclusions to
make recommendations
? Proven marketing experience and results
? Must put Phrase “Blue M&M’s” in application to be considered
? Problem Solving - Identify and resolve problems in a timely manner; gather and analyze
information skillfully; develop alternative solutions; work well in group problem-solving
situations.
? Adaptability - Adapt to changes in the work environment; manage competing demands;
adjust approach or method to best fit the situation; able to deal with frequent change,
delays, or unexpected events.
? Experienced documenting process, introducing process to a team, and holding the team
accountable to the standardization
? Inspire the trust of others; work with integrity and ethics; uphold organizational values.
? Displays willingness to make decisions; exhibits sound and accurate judgment; support
and explain reasoning for decisions.
? Demonstrates persistence and overcomes obstacles; measure self against standard of
excellence.

Education & Experience:
? Bachelor’s degree in marketing or related area of study, or equivalent work experience
? At least 5 years of work experience in marketing, sales, and management
? Experience with customer relationship management (CRM) software (e.g., HubSpot),
project management software (e.g., Asana), and G Suite (Google Slides and Google
Docs)
? Strong leadership skills

Physical Requirements:
? Prolonged periods sitting at a desk and working on a computer

Commitment to Diversity
As an equal opportunity employer.

Other details:
Job Type: Full-time, 8am-5pm USA central time hours

Work Location: Remote

Please send the link of your resume along with a cover letter explaining why you are the perfect fit for this role. If you have a portfolio demonstrating your relevant experience, we strongly encourage you to include its link in your application. When submitting your application, please use the subject line “PERFECT FIT” to ensure your application is promptly reviewed.