Marketing Automation Specialist (ActiveCampaign, Hubspot, Klaviyo)

We are seeking a talented Marketing Automation Specialist to join our digital marketing team. The successful candidate will be responsible for developing and implementing marketing automation campaigns that help our clients generate more leads, increase customer engagement, and improve overall customer experience. The ideal candidate should have a strong background in marketing automation, specifically with Hubspot, Klaviyo, and Active Campaign, and be able to create automation sequences from scratch and edit existing sequences.


Qualifications:
- 2-3 years of experience in marketing automation specifically with Hubspot, Active Campaign, Klaviyo and Zapier
- Proficiency in generating original sequences and expertly refining existing ones.
- Solid experience in developing, executing, and analyzing A/B or multivariate tests.
- Proven track record of creating and executing successful marketing automation campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and project management skills, with the ability to manage multiple projects and priorities.
- Self-starter with the ability to work independently and as part of a team.


Responsibilities:
- Develop and implement marketing automation campaigns across various channels to increase lead generation, customer engagement, and revenue.
- Build and manage marketing automation workflows, email campaigns, landing pages, forms, and lead-scoring rules.
- Create automation sequences from scratch and edit existing sequences as needed.
- Continuously optimize campaigns and workflows to improve conversion rates, lead quality, and ROI.
- Analyze and report on campaign performance, using data to identify areas for improvement and make data-driven decisions.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business - objectives and target audiences.
- Stay up-to-date with the latest trends and best practices in marketing automation, and make recommendations for new approaches and strategies.