Local SEO Specialist (CodaPet)

Please apply here: Upgrade to see actual info/careers/169?source=aWQ9NDA%3D

Job Overview:

CodaPet is seeking a highly motivated and experienced Local SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing with a specific focus on local SEO strategies to enhance our online presence and drive traffic to our website.

- Work Remotely
- Company: CodaPet (Upgrade to see actual info/)
- Work Duration: Permanent/Full-time

Key Responsibilities:
- Collaborate with the marketing team to develop, execute, and manage comprehensive local SEO strategies to improve organic search engine rankings and increase website traffic.
- Conduct in-depth keyword research to identify valuable and relevant local keywords and phrases for targeting in SEO campaigns.
- Optimize digital content for local search, ensuring all content aligns with SEO best practices.
- Implement and manage local citation building and business listings to enhance local search visibility.
- Develop and execute link-building strategies to improve domain authority and inbound links.
- Monitor and analyze website traffic, keyword performance, and local SEO campaigns using tools like Google Analytics and Search Console, providing regular reports with actionable insights.
- Stay current with the latest trends and advancements in local SEO and search engine algorithms.
- Identify and resolve technical SEO issues to improve website performance and user experience.
- Optimize Google My Business profiles and other local business listings to ensure accuracy and consistency.
- Engage with local communities and organizations to build relationships and enhance local brand awareness.

Requirements and Skills:
- Bachelor’s degree in digital media, marketing, or a related field.
- A minimum of 2 years of experience in digital marketing with a strong focus on local SEO.
- Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, Moz, SEMrush).
- Experience with web analytic tools such as Google Analytics, Google Ads, and Google Campaign Manager.
- Familiarity with local citation building and business listing management.
- Knowledge of the latest local SEO trends and best practices.
- Strong analytical and problem-solving abilities.
- Exceptional written and verbal communication skills.
- Familiarity with content management systems (CMS) and web development is advantageous.
- Passionate about pets.
- Must be residing in the Philippines.
- Willingness to work night shifts for four hours, from 8 AM - 12 PM EST, to overlap with the US-based team.