Klaviyo Email Marketing Specialist

Job Title: Email Marketing Specialist
Reports To: Klaviyo Manager

About The Company:
We are a Platinum Klaviyo Agency that works with 7 and 8-figure brands that is rapidly expanding, and we are looking for a seasoned email marketing genius to join our remote first team.

Position Summary:
In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, A/B testing, and implementation. As an email marketing specialist, you will also be required to collaborate with coworkers across departments to ensure the best outcomes possible.

Responsibilities of the Role:
Produce and execute all email campaigns, including building emails from templates, asset coordination, QA, and scheduling.
Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Manage and execute email marketing calendar and ensure alignment with business priorities.
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Work in partnership with designers and managers to optimize email creative and template structure based on best practices.
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Skills and Qualifications:
Proven experience managing the email channel of DTC Ecommerce brands
Hands-on experience in marketing automation platforms such as Klaviyo.
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
Experience building an email marketing campaign from scratch.
Proficient in data analytics to determine important data and be able to suggest improvements.
Excellent written communication skills.
Strong project management skills and exceptional attention to detail.
Language: English


The expected response time in the team’s time zone is 8 hours on working days. The availability with this response time starts at 08.00 (AM) and ends 18.00 (06.00PM) in the team’s time zone.
You will work with the following tools: Clickup, Toggle, Google Drive, Shopify, Slack
Working in this role requires signing the following documents: Copyright and ownership of the developed software.
The collaboration process of our team is Kanban, sometimes also Scrum depending on the complexity of the project.
It is also important that you: Have a working microphone, Webcam and stable internet connection. To make the weekly calls effective as possible.

Core principes
The core principles our team is aligned to and describe our culture best are:
We respect each other 
We care about each other 
We understand separating the subject from the person (no blaming) 
We thrive for constant improvement 
We ask actively for support