Klaviyo Email Marketing & Graphic Design Specialist

Position Overview:

The Klaviyo Email Marketing & Design Specialist is a hybrid role responsible for crafting visually compelling email campaigns while optimizing for the best possible performance. This position requires a deep understanding of the Klaviyo platform, expertise in email marketing strategy, and a strong foundation in graphic design.

About Us: At our New Zealand-based company, we pride ourselves on being more than just a provider of home furniture and homeware. Our team is committed to enhancing living spaces throughout the country, prioritizing quality, innovation, and customer satisfaction. We present a wide selection of products crafted to infuse comfort and elegance into our customers' homes.

Key Responsibilities:

- Email Campaign Management: Develop, execute, and manage email campaigns in Klaviyo, ensuring that campaigns are timely, relevant, and engaging.
- Design: Create visually compelling graphics and email layouts that resonate with our target audience while staying true to our brand guidelines.
- Segmentation: Utilize Klaviyo to segment email lists for more personalized targeting.
- A/B Testing: Run and analyze A/B tests to improve email performance and engagement.
- Analytics & Reporting: Monitor email campaign results, analyze key metrics, and provide actionable insights.
- Optimization: Ensure emails are mobile-responsive and optimize for deliverability and open rates.
- List Management: Oversee the email list, ensuring its health, growth, and compliance with anti-spam regulations.
- Trends & Best Practices: Stay updated with the latest trends in email marketing and graphic design, ensuring our campaigns utilize best practices.
- Collaboration: Work closely with other teams (content, sales, product, etc.) to ensure alignment in messaging and branding.
- Automations & Flows: Set up and optimize automated email flows such as welcome series, cart abandonment, post-purchase follow-ups, etc.

Qualifications:

- Bachelor's degree in Marketing, Graphic Design, or related field.
- Proven experience with Klaviyo and a solid understanding of its features and capabilities.
- At least 2+ years of experience in a hands-on eCommerce role, preferably with Shopify.
- Strong graphic design skills with proficiency in tools like Adobe Creative Suite.
- Knowledge of email best practices, including deliverability, and regulations such as CAN-SPAM.
- Analytical mindset with the ability to interpret email performance data.
- Exceptional attention to detail and organizational skills.
- Strong written and verbal communication skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Nice-to-Have:

- Good understanding of Google Ads and Meta Ads.
- Familiarity with Google Analytics 4 and strong Excel skills.

What's in it for you?

- Work from home.
- NZ shift 9 - 6 pm start time.
- No night shifts & weekend work.
- Enjoy NZ public holidays with pay.

********Click the link below to express your interest.********

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Please do not apply if you are a freelancer not prepared for a full-time position.
Additionally, do not apply if you lack experience in Klaviyo and graphic design.