Hubspot & Analytic Specialist

About Us:

We are a forward-thinking organization with a well-oiled marketing machine consisting of a full-time Webflow Developer, Graphic Designers, Video Production Specialists, Content Writers, Project Managers, Continuous Improvement Experts, SEO Specialists, and a Social Media Manager. We're looking to expand our team with a HubSpot & Analytics Specialist. This role focuses on mastering the HubSpot platform and enhancing our marketing automation and analytics to drive optimization and insights across all our marketing efforts.

What we are looking for:

As a HubSpot and Analytics Specialist, you will be responsible for deep diving into HubSpot, overseeing the development of workflows, reports, and dashboards, and leveraging Google Analytics to enhance our understanding and performance of website traffic and marketing strategies. This full-time role requires a candidate with a solid foundation in marketing, analytics, and extensive HubSpot experience.

In this role, you will:

Develop and manage HubSpot workflows and reporting dashboards to support our marketing strategies.
Own the performance analytics within HubSpot, providing actionable insights to optimize our email marketing efforts and overall campaign performance.
Utilize Google Analytics to analyze website traffic, user behavior, and conversion data to inform strategy adjustments and improvements.
Collaborate with our marketing team to ensure seamless integration of HubSpot analytics with our broader marketing goals and initiatives.
Provide tactical insights and recommendations to enhance marketing automation, workflows, and campaign effectiveness.
Conduct regular audits of our HubSpot configuration and usage to identify opportunities for optimization and efficiency gains, ensuring the platform's capabilities are fully leveraged.
Explore and potentially integrate additional platforms (such as Meta) to enhance our marketing ecosystem.
Initiate and lead training sessions for the marketing team on best practices for utilizing HubSpot and Google Analytics
Work closely with sales and customer service departments to ensure marketing and CRM systems are seamlessly integrated, enhancing lead nurturing processes and customer interactions.

Results:

Establish a comprehensive dashboard in HubSpot for real-time tracking of key performance indicators, including MQL, SQL, lead sources, cost per lead, conversion rates, cost per conversion, customer lifetime value, etc.
Through optimized HubSpot workflows and targeted campaigns, achieve a measurable increase in lead generation and conversion rates within the first six months.
Utilize analytics to refine marketing strategies, leading to a significant improvement in marketing ROI through more efficient allocation of resources and targeted marketing efforts.
Implement strategies that result in an increase in engagement across key marketing channels, including email, social media, and the website, within the first six months.

About You:

Minimum of 3 years of experience in marketing roles with a significant focus on HubSpot and analytics.
Proven track record of developing and implementing successful HubSpot workflows, reports, and dashboards.
Strong understanding of Google Analytics, with the ability to translate data into strategic marketing insights.
Excellent problem-solving skills and the ability to work collaboratively within a multidisciplinary team.
Preferably, familiarity with other marketing platforms and tools, with the ability to integrate them into our marketing strategy.
A bachelor's degree in Marketing, Analytics, or a related field is preferred.

Rewards:

A pivotal role in a growing and innovative marketing team.
Opportunity to work with a diverse group of professionals passionate about driving marketing success.
Flexible working arrangements
Competitive salary and benefits package (including SSS, Philhealth, Pag-IBIG, HMO, 13th month pay, and Paid Service Incentive Leaves upon probationary)