Google & Microsoft Ads Specialist

Introduction:
We are seeking an experienced Google & Microsoft Ads Specialist to oversee our search engine marketing efforts. This role requires a deep understanding of pay-per-click (PPC) management, keyword research, and campaign optimization to maximize ROI. If you have a knack for data analysis and a passion for digital marketing, we invite you to apply and join our growing team.

Key Responsibilities:

Develop, execute, and manage PPC campaigns across Google and Microsoft platforms.
Conduct thorough keyword research and continuous A/B testing for ad copy and landing pages.
Monitor and analyze analytics to adjust bids and budgets, and improve click-through rates and conversions.
Stay updated with PPC and SEM trends and platform updates.
Prepare detailed performance reports and provide insights to stakeholders.

Required Skills and Qualifications:

Minimum of 4 years of experience in managing Google Ads and Microsoft Advertising.
Strong understanding of SEM strategies and PPC practices.
Proven track record of delivering measurable results through SEM campaigns.
Proficient in analytics and performance monitoring tools like Google Analytics.
Excellent analytical, organizational, and time management skills.

Preferred Qualifications:

Google & Microsoft Ads certification.
Bachelor’s degree in Marketing, Digital Media, or related field.
Working Hours:

A commitment of 40+ hours per month, with the possibility of extending based on campaign success and business needs.