Google Advertising and Media Expert

Responsibilities:

Google Advertising Management:
Develop and execute Google Ads campaigns across various platforms.
Optimize ad performance through keyword research, ad copy refinement, and bidding strategies.
Monitor campaign metrics and analyze data to provide insights and recommendations for improvement.
Stay updated with the latest Google Ads features, trends, and best practices.
Google Photos Management:
Curate and upload high-quality photos to Google Photos for marketing and promotional purposes.
Organize albums and collections to enhance user engagement and brand visibility.
Collaborate with the creative team to ensure consistency and alignment with brand guidelines.
Media Expertise:
Manage media assets and content distribution on Google platforms, ensuring visibility and reach.
Optimize media content for various formats and devices to maximize audience engagement.
Implement strategies to increase brand visibility and drive traffic through Google media channels.
Qualifications:

Proven experience in managing Google Ads campaigns with a strong understanding of PPC principles and strategies.
Proficiency in Google Ads tools and platforms, including Google Ads Editor and Google Analytics.
Familiarity with Google Photos management and content uploading processes.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Creative mindset with a keen eye for visual aesthetics and branding.
Preferred Qualifications:

Google Ads certification or equivalent professional accreditation.
Experience with other digital advertising platforms and media channels.
Knowledge of SEO principles and techniques to complement advertising efforts.